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CEO Southeast Asia’s top bank DBS says AI adoption already paying off

CEO Southeast Asia’s top bank DBS says AI adoption already paying off
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Tan Su Shan, chief government officer of DBS Group Holdings Ltd., talking on the Singapore Fintech Pageant in Singapore, on Nov. 12, 2025.

Bloomberg | Bloomberg | Getty Pictures

SINGAPORE – Amid fears of a synthetic intelligence bubble, a lot has been made from current reviews suggesting that AI has but to generate returns for corporations investing billions into adopting the tech. 

However that is not what the chief government of Southeast Asia’s largest financial institution is seeing — she says her agency is already reaping the rewards of its AI initiatives, and it is solely only the start. 

“It is not hope. It is now. It is already occurring. And it’ll get even higher,” DBS CEO Tan Su Shan informed CNBC  on the sidelines of Singapore Fintech Week, when requested concerning the promise of AI adoption.  

DBS has been working to implement synthetic intelligence throughout its financial institution for over a decade, which helped put together its inside knowledge analytics for current waves of generative and agentic AI. 

Agentic AI is a sort of synthetic intelligence that depends on knowledge to proactively make impartial selections, plan and execute duties autonomously, with minimal human oversight.

Tan expects AI adoption to deliver DBS an total income bump of greater than 1 billion Singapore {dollars} (about $768 million) this 12 months, in comparison with SG$750 million in 2024. That evaluation is predicated on about 370 AI use circumstances powered by over 1,500 fashions all through its enterprise. 

“The proliferation of generative AI has been transformative for us,” Tan stated, including that the corporate was experiencing a “snowballing impact” of advantages due to machine studying. 

A serious space by which DBS has utilized AI is in its monetary companies to institutional purchasers, with AI used to gather and leverage knowledge for purchasers with a view to higher contextualize and personalize choices. 

In line with Tan, this has resulted in “quicker and extra resilient” groups. The CEO believes that these makes use of of AI have contributed to a current uptick within the financial institution’s deposit progress as in comparison with rivals’.

The corporate additionally lately launched a newly enhanced AI-powered assistant for company purchasers often known as “DBS Pleasure,” which assists purchasers with distinctive company banking queries across the clock. 

ROI considerations 

Regardless of Tan’s robust convictions about AI, current proof means that many corporations are struggling to show their AI investments into tangible earnings. 

MIT launched a report in July that discovered 95% of 300 publicly disclosed AI initiatives, encompassing generative AI investments of $30–$40 billion, had failed to realize actual returns. 

Nevertheless, at the least within the banking sector, there are indicators that the tides are turning. 

Whereas DBS does not differentiate spending in generative AI from different in-house investments, different main banks have lately provided this comparability. 

JPMorgan Chase CEO Jamie Dimon said in an interview with Bloomberg TV final month that the financial institution is already breaking even on its roughly $2 billion of annual investments in AI adoption. That represents “simply the tip of the iceberg,” he added.

These expectations are shared by DBS, which plans to proceed to speed up its AI improvement to change into an AI-powered financial institution.

The last word objective, in accordance with Tan, is for its generative AI to develop right into a trusted monetary advisor for purchasers, together with retail customers who’re anticipated to work together with personalised AI brokers via the DBS banking app. 

The financial institution already has over 100 AI algorithms that analyze customers’ knowledge to supply them with personalised “nudges,” equivalent to alerts on incoming shortfalls, product suggestions, and different insights. 

Continued AI investments 

Whereas DBS might already be reaping rewards from its AI adoption, Tan acknowledged that it’ll require continued investments, not solely in capital, however within the time wanted to reskill workers. 

The corporate has launched a number of AI reskilling initiatives throughout departments this 12 months and has even deployed a generative AI-powered teaching device to help these efforts. 

This may assist the corporate automate mundane work and refocus its employees on constructing and sustaining human-to-human relationships with clients, somewhat than decreasing headcount, Tan stated. 

“We’re not freezing hiring, but it surely does imply reskilling. And that is a journey. It is a unending journey … a relentless evolution.”



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Tags: Adoptionartificial intelligenceAsia EconomyAsia NewsAsiasbankBanksBreaking News: Technologybusiness newsCEOConsumer bankingDBSDBS Group Holdings LtdOnline bankingpayingSoutheastSoutheast AsiatechnologyTop
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