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Do you ever marvel what you have to be posting on Instagram? Marvel no extra. This text shares 11 examples of Instagram Reels that prime brokers have discovered success with lately. I’ll break down why these Reels had been profitable and how one can mannequin them in your native market.
Coming Quickly neighborhood amenity Reel: Alyssa Curnutt
Alyssa Curnutt out of Spokane, Washington, is likely one of the finest within the enterprise, sharing native content material about current or in-process neighborhood facilities. She has positioned herself because the useful resource for all issues Spokane, which, in flip, has led to her thriving actual property enterprise.
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The Instagram Reel I wish to spotlight was her sharing the information about Spokane’s first indoor farmer’s market. This Reel generated over 231,000 views and 10,500 likes. There are a few the reason why this video has executed so properly.
She begins the video with a easy selfie video with the intro of “Spokane’s first indoor farmer’s market is on the best way, and listed below are all the main points.” The casualness of the framing and the best way she will get proper to the purpose about what the video will embody seize the viewer’s consideration.
She then goes into the main points through a voiceover with fast-moving, B-roll footage she shot whereas on the development web site. This retains the viewer engaged and will increase her common watch time.
The decision to motion on the finish is what actually drives the virality of this video. Instagram CEO, Adam Mosseri, lately shared that the Instagram algorithm loves shares as a result of it includes customers interacting with one another and will increase the neighborhood environment Instagram is trying to create.
Curnutt ends the video by saying, “Share this video with a pal who loves a superb farmer’s market.” This straightforward, however broad, name to motion led to this video being shared over 11,400 instances. Should you’re on the lookout for inspiration on native content material, Curnutt’s web page is one you should observe.
Coming Quickly itemizing teaser Reel: Andrew Undem
Subsequent up is a Coming-Quickly-styled video by Andrew Undem, out of the Baltimore, Maryland, metro space. You’ll undoubtedly wish to examine your native guidelines concerning coming quickly listings, however that is an instance of a video that creates advertising and marketing momentum.
He makes use of dramatic background music and drone footage to share simply sufficient details about the house to create questions and DMs requesting further info. That is the kind of inventive advertising and marketing that may assist your listings stand out in a market the place competitors and days on market proceed to normalize.
Builder interview Reel: Noah Escobar
Noah Escobar, serving the 30A market in Northwest Florida, makes use of builder interviews to focus on new building alternatives. Builders love showcasing their houses with out the expense of hiring a videographer or social media supervisor.
These movies offer you the power to focus on new building whereas constructing a relationship with the builder. By being with the builder within the video, you might be seen because the knowledgeable on the brand new building product you might be highlighting. Escobar has executed these kind of movies with builders, onsite gross sales brokers for nationwide builders, and itemizing brokers of houses they listed for builders.
It is a method to develop your viewers, and set your self up because the useful resource for brand spanking new building in your native market.
Native airport replace Reel: houston.unlocked / Katie Day
Katie Day, with the Transfer Me to Texas workforce out of Houston, began an Instagram web page on the finish of final 12 months titled houston.unlocked. This web page got here because of Day realizing she had a number of brokers following her @movemetotx account, and he or she wished to have the ability to deal with extra native content material that would offer a extra localized viewers.
On this web page, she focuses on information for the Houston space, together with upgrades to sports activities amenities, new eating places, and every little thing in between. This web page has generated over 1.5 million views and over 10,000 followers in only a few quick months. Should you’re questioning what kinds of native content material would possibly work in your space, mannequin the best-performing reels on this web page, and you will see that success in your web page.
A few of her most viral Reels have been information about Bush Nationwide Airport and updates to their providers. The Reel linked beneath introduced a renovation mission that may create some delays and adjustments through the renovation. This video has garnered over 87,000 views and over 18,000 shares. Discover the decision to motion on the finish of the video the place she says, “Share this with a pal who likes to journey.”
Closing day behind-the-scenes Reel: Omer Reshid
Omer Reshid, serving the Washington, D.C., metro markets, is likely one of the most inventive younger minds in actual property at present. He’s constructed a following in extra of 32,000 on Instagram and practically 160,000 on TikTok. He does a formidable job of blending inventive content material with refined gross sales messaging.
The Reel shared beneath is a behind-the-scenes overview of what a closing day includes for Reshid. He flows from preparing for the day to buying a closing present to arriving on the title firm to the shopper signing to glad prospects after the closing. The messaging strikes from him exhibiting how he treats his purchasers properly to them smiling on the finish of the method.
This video is an instance of a Reel that may do properly in any market.
Simply Bought with a twist Reel: Lynley Ciorobea
Lynley Ciorobea, serving the Miami, Florida, market, created a Simply Bought put up that makes use of a number of efficient methods which, when introduced collectively, carry out properly. She grabs the viewer’s consideration at the start of the video by saying, “Our shopper bought their home for nearly $700,000 greater than Zillow stated it was price.”
She then goes into six issues that occurred throughout this sale. She walks by her preliminary assembly with the purchasers, the place she recognized their wants, then her staging course of, adopted by her advertising and marketing course of, alongside together with her negotiating course of, after which she reads the critiques each the customer and the vendor left for her.
Telling the story of your subsequent closing whereas specializing in the method and the folks is a recipe for fulfillment.
Anchor bio video Reel: Colby Anderson
Colby Anderson, serving the 30A market within the panhandle of Florida, created a video bio of who he’s and who he serves. This video can be an anchor advertising and marketing piece for his enterprise. He can put it to use as an Instagram Reel (as seen beneath) or by a QR code on every little thing from his electronic mail signature to junk mail.
Anderson makes use of a mode that flows from him being interviewed to him on job websites. It shares his credentials and why a prospect ought to do enterprise with him. The video varies the velocity, angles, and cuts in a means that retains the viewer engaged.
Should you’re on the lookout for an anchor video for your enterprise, this can be a nice one to mannequin after.
Upcoming native amenity — prototype Publix grocery retailer Reel: Ken Pozek
Ken Pozek, serving the Orlando and Central Florida market, is one other knowledgeable at creating native content material. He’s a must-follow if you happen to’re on the lookout for examples of content material you may mannequin after on your native space. This Reel shares a prototype grocery retailer that’s being constructed.
Native weekday restaurant specials Reel: Emily McAllister
Emily McAllister, serving the Greenville, North Carolina, market, varies her content material from native actual property info to neighborhood highlights. Probably the most efficient methods McAllister makes use of is highlighting native companies.
By including the companies as collaborators on the Reels, her movies present up on the enterprise’ grid as soon as the collaboration is accepted. This supplies a chance for her to develop her viewers by their followers.,
An instance of this technique is the video beneath the place she highlighted 5 weekday specials from eating places in Greenville. This Reel generated over 35,000 views and over 550 shares.
Vendor’s guidebook lead seize Reel: Jason Gruner
Jason Gruner, serving the Nashville, Tennessee market, does a terrific job producing content material that generates leads. The instance beneath contains him calling out his ideally suited shopper at the start of the video by saying, “Should you’re a home-owner within the Nashville space contemplating promoting your private home, I’d strongly recommend downloading my vendor’s guidebook.”
He shares the worth of the guide after which tells the viewer they will obtain the guide at topdollarnashville.com. This lead seize web page alerts him when somebody opts in for the information. These leads are owners contemplating promoting, and it doesn’t get significantly better than that.
Distinctive native enterprise spotlight Reel: Stephanie Peters
Stephanie Peters, serving the larger Portland and Bend, Oregon, markets, additionally mixes actual property content material with highlighting native companies. Within the Reel beneath, she highlights an area enterprise with a novel declare to fame. The hook at the start is, “Tthis is the most important sandbox in all of Oregon.”
This video performs completely to her ideally suited shopper base of younger households as properly. With over 93,000 views and over 570 shares, discovering a novel enterprise to focus on in your market won’t be a foul thought.
You could have seen that a few of these Reels had nothing to do with actual property. However don’t miss the truth that they’d every little thing to do with constructing an area, private model. Deal with turning into the primary particular person folks consider after they consider your metropolis, and your enterprise will explode.
Jimmy Burgess is an actual property agent and nationwide workforce builder with Actual Brokerage in northwest Florida, serving the 30A, Destin, and Panama Metropolis Seashore markets. Join with him on Instagram and LinkedIn.
