GeoPoll is happy to announce the launch of GeoPoll Senselytic, a brand new AI-powered functionality designed to increase conventional quantitative surveys with automated qualitative evaluation. Senselytic permits researchers to seize and interpret unstructured responses from survey contributors, offering richer, extra contextual insights alongside commonplace quantitative knowledge.
Conventional survey strategies are extremely efficient in capturing structured info at scale, however usually miss the nuance and emotion behind responses. Senselytic bridges this hole by analyzing pure conversations to disclose themes, sentiment, and patterns in actual time. Mixed with GeoPoll’s Speech Analytics AI Engine, Senselytic permits purchasers to uncover the why behind the info, quicker and extra cost-effectively than standard qualitative strategies.
Increasing What Surveys Can Ship
Senselytic is totally built-in into GeoPoll’s present knowledge assortment infrastructure, together with CATI, CAPI, SMS, and on-line platforms. Throughout commonplace interviews, enumerators or AI-powered workflows for self-administered surveys can embody brief, open-ended prompts, enabling respondents to elaborate freely on key matters and naturally share context, emotion, and expertise.
Responses are robotically processed by GeoPoll’s proprietary AI fashions, which transcribe and analyze patterns throughout 1000’s of interviews, languages, and contexts. The system identifies recurring themes and emotional tones, producing structured outputs that complement quantitative findings. This method permits organizations to know each what folks suppose and why they suppose it, with out conducting separate qualitative research or extending fieldwork timelines.
Senselytic builds on GeoPoll’s a long time of expertise in large-scale analysis throughout rising markets. It leverages GeoPoll’s multilingual infrastructure, native experience, and methodological rigor whereas including an AI layer that allows quicker, deeper, and extra constant qualitative perception.
“We see Senselytic as a pure evolution of how GeoPoll delivers knowledge and understanding,” mentioned Nicholas Becker, CEO at GeoPoll. “It permits us and our purchasers to seize not solely measurable outcomes but in addition the human context behind them – one thing that’s been lacking in conventional large-scale surveys.”
Early Functions
In latest research, GeoPoll Senselytic has already demonstrated its potential to rework analysis outcomes throughout each improvement and industrial sectors, producing extra actionable insights from the identical knowledge assortment funding.
In a regional meals safety evaluation in Latin America for a global improvement group, open-ended responses captured by way of Senselytic revealed new insights into family coping methods and belief in help packages, within the phrases of the residents, context that conventional metrics alone would have missed.
In a client notion research in East Africa for a worldwide marketing consultant, the AI evaluation of open-ended conversations with respondents recognized emotional drivers, akin to aspiration, authenticity, and affordability, serving to the shopper refine its model positioning and communications technique.
Deeper Perception at Scale
Senselytic combines the construction of quantitative surveys with the depth of qualitative evaluation to supply:
A extra full understanding of respondent motivations and experiences
Sooner turnaround in comparison with guide qualitative evaluation
Dependable, bias-free outcomes powered by AI consistency
Seamless compatibility with present GeoPoll workflows and reporting methods
Availability
Senselytic is now out there as an elective extension to all GeoPoll survey methodologies. For extra info or to request an indication, go to www.geopoll.com/senselytic
