The primary vacant lot in Altadena went up on the market in late January. The itemizing promised “nice alternative to construct” after the Eaton hearth destroyed the house beforehand on the positioning.
Just a few weeks later got here half a dozen extra listings. Now the floodgates seem open.
“There may be so many to select from,” stated Jeremy Hardy, an actual property agent with Craig Estates & Nice Properties.
Two months after fires that tore by means of Los Angeles County and destroyed or severely broken greater than 12,000 properties, property house owners in Altadena and Pacific Palisades are more and more promoting their burned heaps quite than undertake a time-consuming and dear rebuilding course of.
As of Monday morning, there have been 49 burned heaps on the market in Pacific Palisades, in line with Zillow. In Altadena, there have been 32.
Actual property brokers stated their shoppers who selected to promote, or are debating it, are doing so for quite a lot of causes. Some doubt they’ve the cash to rebuild. Others are aged and don’t need their final years consumed by building. Just a few had owned rental properties and determined preserving them was not well worth the problem.
Many — if not most — of the individuals taken with shopping for burned heaps have been builders, in line with brokers.
It’s maybe not shocking. Vacant land is usually purchased with money. Development is time consuming, irritating and costly in regular occasions, not to mention in a catastrophe zone with poisonous waste.
Loads on the market within the 400 block of East Marigold Road in Altadena.
(Juliana Yamada / Los Angeles Occasions)
“Constructing a home is likely one of the most advanced and extremely regulated actions you probably can have interaction in,” stated Brock Harris, a Keller Williams actual property agent who had the primary burned lot itemizing in Altadena, which bought to a builder.
The developer inflow may assist communities construct again faster. However it’s additionally elevating fears about gentrification and whether or not longtime house owners are getting a good worth. These considerations are significantly excessive in middle-class Altadena the place residents have proclaimed that “Altadena just isn’t on the market” by means of indicators and rallies.
Not less than eight burned heaps have been bought in Altadena, with most promoting within the $500,000 to $600,000 vary, in line with Zillow.
Lisa Haussler, an actual property agent with Coldwell Banker who misplaced her Altadena residence within the hearth, estimates these heaps are promoting for round two-thirds of what the land would have fetched earlier than the hearth. Haussler stated that whereas she understands why individuals need to promote now, she’s recommending they pause — at the least till the cleanup is additional underway and it might be simpler to draw greater bids.
She stated the actual fact builders are shopping for reveals they consider there’s cash to be made.
“For our shoppers, we’re actually counseling to take a beat and let’s see what occurs,” stated Haussler, who plans to rebuild her home.
Within the years earlier than the fires, Altadena residence costs soared, which boosted present householders’ wealth but in addition priced out many individuals who grew up right here.

Loads on the market within the 2900 block of Emerson Approach in Altadena.
(Juliana Yamada/Los Angeles Occasions)
Analysis suggests residence values may escalate additional. Catastrophe restoration specialists say it’s often individuals of extra modest means who hit a wall within the rebuilding course of and find yourself promoting their heaps to builders and high-income people who construct pricier properties.
Within the course of, hearth victims can see their wealth stripped in the event that they promote too low, particularly in the event that they have been underinsured.
Heavenly Hughes, who grew up in Altadena, stated that given the nation’s earnings disparities, she has explicit concern concerning the city’s long-standing Black neighborhood, which was already dwindling due to pre-fire gentrification and noticed its properties severely broken or destroyed at greater charges than different teams throughout the blaze.
“Will we, as a Black neighborhood, be worn out?” stated Hughes, who runs the Black-focused mutual assist group My Tribe Rise.
Nicole Lambrou, an city planning professor at Cal Poly Pomona, studied rebuilding efforts in Paradise, Calif., the place the Camp hearth destroyed greater than 80% of the city’s properties in 2018.
She and her colleagues from UC Merced and UCLA discovered that 5 years after the destruction, incomes, schooling ranges and residential costs have been all greater.
“Everybody was telling us that there’s only a new demographic of individuals transferring in,” Lambrou stated.
The method would begin with lot gross sales.
Berkshire Hathaway agent Kurt Frejlach stated he had about 4 provides — all from builders — on an almost 9,000-square-foot lot that he listed for $625,000.
He stated his consumer’s mother had moved out of the property earlier than the fires into an assisted residing facility and the household determined to promote after the home burned and “earlier than the market is inundated with heaps.”
The lot bought final month for $680,000. Frejlach stated he isn’t certain precisely what the profitable bidder will construct, however he estimated they’d spend $600,000 to construct a home and promote it for $1.7 million, about $300,000 greater than what Zillow estimated the now-burned home was price earlier than the fires.
Lambrou stated insurance policies that restrict absentee homeownership may blunt gentrification, however some brokers stated builders play a wanted function, as a result of many householders won’t have the assets to rebuild.
“You don’t need to stay in a neighborhood the place you simply have empty land in all places,” stated Ramiro Rivas, an actual property agent with the Company who can also be a member of the Altadena City and Nation Membership, which burned down. “The true property neighborhood, we’re not attempting to promote properties from below individuals — individuals are personally reaching out, as a result of they want that assist.”
Hughes of My Tribe Rise stated she’s working to assist the neighborhood differently.
She stated she is attempting to match hearth victims with nonprofits that may provide funding to assist individuals preserve their land. She’s additionally attempting to match individuals who actually need to promote with individuals from Altadena who need to purchase.
“We wish them to have choices,” Hughes stated, “to allow them to know that is out there.”