Benny Landa’s Landa Digital Printing is about to endure a painful streamlining course of by shedding over 100 workers immediately out of its workforce of 500, following a brief fall in gross sales as a result of conflict.
The corporate reported final yr that it had reached an all-time gross sales document, however it is vitally susceptible to fluctuations in its variety of clients, for the reason that worth of every printer ranges from $3.5 to $4 million, so every printer that isn’t offered means a big discount within the firm’s income. The corporate declined to touch upon the numbers, however confirmed the deliberate layoffs and advised Globes: “Landa Digital Printing is within the technique of reorganizing with the intention to adapt its construction to the present enterprise scenario, and as a part of a broader enterprise course of, with the intention to proceed realizing its potential.”
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Not a profitable yr for Landa
Landa Digital Printing’s industrial printers are thought of the biggest and costliest within the trade – they’re 20 meters lengthy, weigh 35 tons, and every unit sells for an enormous sum starting from $3.5 to $4 million.
Landa has beforehand advised “Globes,” “It is mainly a cellular printing home.” Whereas common ink has properties that distort the paper it’s printed on, Landa’s progressive printer injects nano-pigments – tiny virus-sized dye particles that switch a totally dry picture to the paper. The printer competes with common printing presses resembling these from HP, and is taken into account environment friendly and cheap for print runs of some thousand posters, product packaging and picture albums.
Landa has stated that since October 8, posters have been printed on the streets calling for the discharge of the hostages, and that a few of his clients have been printing indicators calling for the liberation of Palestine.
“We will not inform our clients what to print and what to not print,” he stated. “However the truth that this conflict impacts all industries and penetrates all over the place is surprising.”
The previous yr has not been a profitable one for Landa’s group of corporations: the artificial diamond firm Lusix collapsed as a result of fierce competitors from India and was offered for just a few million {dollars}, whereas power firm Gencell (TASE:GNCL) laid off a good portion of its workers, and digital packaging firm Highcon Methods (TASE: HICN) is winding down with debt of $60 million.
Printed by Globes, Israel enterprise information – en.globes.co.il – on June 12, 2025.
© Copyright of Globes Writer Itonut (1983) Ltd., 2025.
