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Australian cryptocurrency exchange Swyftx to acquire Caleb & Brown to target the US’s wealthiest crypto investors

Australian cryptocurrency exchange Swyftx to acquire Caleb & Brown to target the US’s wealthiest crypto investors
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Australian cryptocurrency change Swyftx has agreed to purchase boutique digital property brokerage Caleb & Brown in a deal focusing on the US’s wealthiest crypto buyers.

Caleb & Brown is a crypto brokerage and asset supervisor focussed on HNW personal buyers in the US. It presently operates throughout the US, with a head workplace in Melbourne. The enterprise launched in 2016 and affords a closely personalised, one-to-one brokerage service to purchasers.

The deal is the biggest crypto acquisition in ANZ historical past and offers Swyftx entry to the world’s main digital property’ market at a time when the US has sought to place itself because the ‘crypto capital of the planet’. The US presently accounts for round 1 / 4 of all world commerce volumes in cryptocurrency.

Swyftx has grown quickly over the past six years to change into one of many area’s largest digital asset brokerages, with greater than 1.2 million prospects throughout its Group.

Swyftx CEO Jason Titman (pictured proper), stated, “Caleb & Brown has quietly established one of the vital spectacular brokerage choices on this planet, with a closely differentiated personal shopper service. We see monumental development potential.”

“Swyftx has the assets to construct on Caleb & Brown’s aggressive benefits and peel-off excessive internet price purchasers from the biggest exchanges. There are polished and well-respected platforms working within the US however loads of the brand new breed of rich buyers need a service that’s extremely client-centric, with round the clock entry to dealer experience. It’s the sort of relationship administration they get in conventional finance.”

“Over the following couple of years we’ll look to considerably develop Caleb & Brown’s community of relationship managers in order that we are able to goal extra rich purchasers from the massive US exchanges on their residence turf. We see this as an underserved market.”

Caleb & Brown offers crypto brokerage, asset administration and analysis providers to hundreds of personal purchasers within the US, in addition to Australia. The enterprise has greater than AUD $2 billion of digital property underneath custody and was based by Rupert Hackett and Dr Prash Puspanathan (pictured left) in 2016. It’s led by equal companion Jackson Zeng and employs 64 crew members throughout each Australia and the US.

Jackson Zeng, CEO of Caleb & Brown (pictured center), added, “We’re excited to affix the Swyftx Group. It’s the fastest-growing change within the ANZ area and shares our client-centric method.”

“This deal is a testomony to the energy of our brokerage and its differentiated providing. Swyftx has the assets to assist us scale quicker, diversify our product providing and broaden our geographic attain.”

The acquisition of Caleb & Brown comes round three months after Swyftx signed a deal to purchase Straightforward Crypto, New Zealand’s largest cryptocurrency change.

The acquisition will give Swyftx the biggest geographic attain of any Australian change, with entry to markets together with Australia, New Zealand, South Africa and the US.

The Swyftx group will make use of slightly below 300 crew members on completion of the deal.



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Tags: acquireAustralianBrownCalebcryptocryptocurrencyExchangeInvestorsSwyftxTargetUSswealthiest
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