Shoppers in Australia are more and more mobile-first, regularly reaching for his or her telephones as a part of their buying expertise. This goes past simply making on-line purchases. The common Australian shopper makes use of their cellular units to browse or purchase practically day-after-day.
PYMNTS Intelligence’s newest analysis finds that Australia is barely behind the worldwide curve in cellular buying, nevertheless. For instance, typical Australian customers order on-line for residence supply much less typically than within the different seven international locations we surveyed, together with Brazil, Mexico, Saudi Arabia, Singapore, the United Arab Emirates, the UK and the US. Nonetheless, Australia has made the bounce to the mobile-first period, and this development will solely acquire traction.
To remain aggressive, Australian retailers ought to prioritize applied sciences that make checkouts easy and safe. One-click checkout choices are a key a part of this puzzle. Some 35% of Australian consumers accomplished their newest on-line buy this fashion, greater than twice the worldwide common of 17%. One other high-priority space is cross-channel buying, one thing {that a} quarter of Australians wished to make use of throughout their newest buy however discovered unavailable.
Inside “The 2025 World Digital Purchasing Index: Australian Version”:
The present state of play for mobile-first buying in Australia.
How Australia stacks as much as different key markets in mobile-first adoption.
What Australian customers worth most of their cost expertise.
How typically Australians use cellular units to browse and purchase in numerous channels.
The challenges Australian retailers face in delivering mobile-first excellence.
Obtain the Playbook
2025 World Digital Purchasing Index: Australia Version
Cell phones have develop into crucial gateway for reaching Australian consumers. The report consists of essential info for retailers to achieve the mobile-first period, whether or not they give attention to on-line or bodily channels.
Concerning the Report
“The 2025 World Digital Purchasing Index: Australia Version” was commissioned by Visa Acceptance Options, and PYMNTS Intelligence performed the analysis and produced the report. It attracts on insights from a survey of 18,468 customers and three,464 retailers throughout eight international locations performed from Oct. 17, 2024, to Dec. 9, 2024. The report examines the rising function cellular units play in Australian shopper habits throughout bodily and digital buying channels.
