The Parlay Group has joined Keller Williams® Village Sq. Realty, a KW® affiliated franchisee (brokerage) in Ridgewood, New Jersey. In 2024, Parlay Group bought 263 models, equating to $90.6 million in gross sales.
Anthony Zito and Hipolito “Hip” Touron cofounded the Parlay Group. The Parlay Group has 12 brokers and two employees members.
“We’re thrilled to welcome Anthony and Hip and their distinctive brokers of the Parlay Group to the KW household,” mentioned David Lotan, Co-Workforce Chief, Keller Williams® Village Sq. Realty. “Their observe file speaks for itself, from high-volume manufacturing to a tradition of mentorship and customer support.”
Zito, a former stockbroker, has closed over $100M over the previous decade in residential gross sales by combining data-driven technique with concierge-level service throughout New Jersey.
“We selected to hitch Keller Williams as a result of the mannequin ‘by brokers for brokers’ is genuine,” mentioned Zito. “The crew construction is in contrast to every other actual property firm and permits us to simply scale whereas persevering with to extend the worth add for our brokers and purchasers.”
Touron has individually closed over $65M in gross sales and leverages 15 years of enterprise and negotiation expertise to ship distinctive service throughout luxurious, funding, and first-time homebuyer markets.
“We consider that leaning into KW’s best-in-class coaching is paramount in right now’s market as issues shift within the market,” mentioned Touron. “Moreover, as we proceed to develop, we’re centered on utilizing AI and expertise to maximise our time to dedicate it again to our purchasers.”
