Sydney Sweeney attends the tenth Annual LACMA ART+FILM GALA on the Los Angeles County Museum of Artwork in Los Angeles on Nov. 6, 2021.
Presley Ann | Getty Pictures Leisure | Getty Pictures
Actress Sydney Sweeney helped convey American Eagle Outfitters shares into the newest spherical of meme inventory mania on Thursday.
The “Euphoria” and “Anybody However You” star will headline a fall marketing campaign for the clothes retailer, American Eagle introduced Wednesday. Shares of the corporate jumped greater than 4% in Thursday’s session after hovering in premarket buying and selling.
American Eagle, 1-day
Thursday’s bounce makes American Eagle poised to affix the ranks of a brand new class of meme shares that has emerged this week. American Eagle’s excessive quick curiosity and inherent model recognition make it a chief candidate for meme-obsessed particular person traders, who’ve been sending particular shares on risky rides in latest days.
GoPro and Krispy Kreme got here into the fold after the pair noticed wild buying and selling in Wednesday’s session. Earlier within the week, meme merchants had centered consideration on Opendoor Applied sciences and Kohl’s.
Greater than 13% of American Eagle shares accessible for buying and selling are offered quick, in line with FactSet knowledge. The inventory generated dialogue amongst customers on the Wall Road Bets Reddit web page, a preferred discussion board for retail traders, starting Wednesday evening. As traders betting in opposition to the inventory transfer to cowl their hefty quick place, it might gas some synthetic shopping for within the shares.
Sweeney’s marketing campaign will middle on American Eagle’s denim denims, in line with the corporate. That comes as retailers lean into the rising desire for the material amid a growth in recognition for Western kinds.
“With Sydney Sweeney entrance and middle, she brings the attract,” Jennifer Foyle, the corporate’s president and government artistic director, stated in an announcement. “We add the flawless wardrobe for the successful combo of ease, perspective and a bit of mischief.”
Thursday’s motion can present a reprieve for the battered inventory, whose shares have tumbled round 35% to date in 2025 by way of Wednesday’s shut.
Correction: Sydney Sweeney starred within the movie “Anybody However You.” A earlier model of this story misidentified the movie.
