Actual property brokers have loads to maintain observe of. Present shoppers, leads, listings, transactions, incoming messages, and get in touch with lists are only a few of the issues an agent has to watch and handle throughout their day.
Luckily, they don’t need to handle any of this data on their very own. A stable buyer relationship administration (CRM) system places all of this important information — and extra — in a single location, so brokers can entry it at a second’s discover and spend extra time specializing in closing offers and producing income.
There’s at the moment no scarcity of CRMs tailor-made to actual property brokers, together with Keller Williams’ KW Command. Greater than a CRM, KW’s built-in suite of instruments helps KW-affiliated brokers join with their shoppers, oversee their enterprise extra effectively, handle their database — and management their future.
“We wish to be the first hub of an actual property agent’s enterprise on the subject of expertise, and permit for the power to combine with the merchandise brokers know and love,” Keller Williams Senior LABS Supervisor Donnie Brookman says. “The wonderful thing about Command is it’s a centralized level and shared ecosystem between brokers and their market heart. It creates essentially the most seamless transaction expertise.”
If you happen to’re not utilizing a CRM to handle your actual property enterprise, there’s no higher time to start out. Preserve studying to study extra about how one can profit from an actual property CRM, how Command can remodel what you are promoting, and the way it compares to different CRMs within the business.
Advantages of Utilizing a CRM in Actual Property
If time is an actual property agent’s most respected asset, it’s onerous to think about a extra important software than CRM. It may make each side of the job simpler. For instance, CRMs can automate lead follow-up, ship advertising and marketing emails, and monitor property leads.
With CRM, database contacts may be organized and up to date robotically, and leads and listings may be streamlined. Plus, most high quality CRMs work in tandem with advertising and marketing instruments and social media platforms. Each minute a CRM saves by database, advertising and marketing, and communication automations is a minute an actual property agent can use to give attention to rising their enterprise and earnings.
“We like to consider expertise as not changing somebody’s means to attach on a human stage, however quite serving to them scale their superpowers as a human-based, relationship-building enterprise,” Donnie says.
KW Command®, which was designed and constructed by KW particularly for Keller Williams® brokers, delivers these advantages (after which some). For instance, the contact administration characteristic permits brokers to not solely add, manage, and handle their leads and contacts, but additionally filter them and apply tags for straightforward searches. KW® brokers can even use Command to create and handle their e-mail, social media, and unsolicited mail campaigns, in addition to design personalised advertising and marketing supplies.
SmartPlans is a key software inside Command, permitting brokers to automate follow-up communications with their shoppers. For instance, KW created a Quarterly Name SmartPlan you’ll be able to leverage to offer your self automated 90-day prompts to name a consumer.* Otherwise you would possibly put one other consumer on a month-to-month neighborhood nurture SmartPlan to offer them with hyper-local details about the neighborhoods they’re keen on. As a result of each consumer is completely different, SmartPlans permits you to decide the fitting mode of communication and the cadence that greatest serves your shoppers’ particular person wants and complies with federal and state advertising and marketing legal guidelines.
“SmartPlans is all about systemizing that communication,” Donnie says.
Being an actual property agent is about a lot greater than itemizing and promoting properties. The occupation has turned unbiased brokers into full-fledged enterprise homeowners, and actual property CRMs like Command assist make that position simpler. With the Studies characteristic in Command, brokers can assess the power of their database, analyze efficiency metrics, and observe objectives. And with the Referral community applet, KW-affiliated brokers can even view referral patterns and decide avenues for growth by their community.
Evaluating Actual Property CRMs
Whether or not you’re satisfied Command® is the right actual property CRM for what you are promoting otherwise you wish to store round, there are a number of elements to contemplate in your analysis. As an illustration, since CRMs are supposed to save time, make sure yours has a user-friendly interface and is straightforward to work with total. Within the occasion you do have issue, it helps to have a help workforce that’s at all times prepared to assist, like Command does.
KW offers assist in a lot of methods, so each agent can really feel assured utilizing Command, Donnie says. The CRM is constructed to be as intuitive as doable, because of ongoing suggestions the LABS workforce receives from brokers throughout their improvement and updating processes. KW offers methods to deal with the most typical Command-related actions and to indicate how the platform may be leveraged, whereas shared coaching sources assist guarantee Command training is constant throughout the KW ecosystem.
“KW is likely one of the greatest actual property coaching corporations on the planet,” Donnie says. Whether or not you’re a model new agent or a longtime agent switching over to Command, you’ll discover the help you want. “Each market heart is inspired to have a market heart tech coach onsite who can facilitate group coaching, one-on-one coaching appointments, and consulting to assist individuals study to leverage the product,” he notes.
The highest actual property CRMs haven’t any scarcity of options to assist brokers handle and develop their companies, however there are just a few key options to bear in mind when evaluating a platform. These embody a CRM’s lead technology instruments, the power to observe up with leads and shoppers, consumer database group — and the way effectively it may automate associated duties. If a CRM is subpar at these core duties, it’s in all probability not price your time to pursue it additional.
CRMs that do carry out core duties swimmingly, nevertheless, can possible deal with no matter else you want them to do. You’ll subsequent wish to take a look at how a CRM integrates with e-mail methods, completely different advertising and marketing instruments, and third-party functions. And since actual property brokers are sometimes on the go, a CRM must work effectively not simply on a desktop laptop, however on a laptop computer, pill, and naturally, a smartphone.
“I’ve examined each different CRM’s cell expertise and, for my part, Command Cellular knocks everybody else out of the water, palms down,” Donnie says. “The cell Command expertise is a seamless solution to help an agent whereas they’re engaged on the go, which, for many brokers, is greater than 80 % of the time.”
Worth additionally must be thought-about when evaluating CRMs. CRM prices range, however Command entry is included in a KW® agent’s expertise payment. And starting in Q3 2025, Command will provide Canva integration to help with advertising and marketing materials design. In the meantime, different actual property CRMs might price you as much as $1,000 per thirty days (or extra) once you add in setup prices, promoting, add-ons, and a minimal time period. You possibly can find yourself paying as much as $200 for only one lead with some providers, versus solely a median of $3 a lead with Command.
Why KW® Brokers Ought to Use KW Command®
By now, it ought to be clear why each actual property agent ought to use a CRM to run their enterprise. The methods are designed to avoid wasting you time by automating duties that after needed to be achieved manually. Actual property CRMs are additionally essential on the subject of income technology, as automations can be utilized to observe up with extra leads in a shorter period of time than ever earlier than — a significant benefit in an period of “pace to guide.”
In the end, the query isn’t about whether or not or not an actual property agent ought to use a CRM, however quite which one. For KW-affiliated brokers, Command is your best option, provided that the proprietary system is particularly designed for these working throughout the KW ecosystem. Command seamlessly integrates with different KW instruments, together with Referral Community, the KW cell app, and the Keller Williams Itemizing System (KWLS).
With Command, Keller Williams® brokers additionally require fewer third-party instruments. Command takes functionalities like transaction standing monitoring, advertising and marketing, contact administration, and reporting, and consolidates them in a single, all-in-one platform. KW Command integrates with quite a few third-party functions so brokers can customise and run their enterprise within the method that works greatest for them. The financial savings lengthen to incorporate e-mail campaigns and advertising and marketing designs, all at no further price.
KW Command® in Motion
It’s one factor to listen to about how helpful Command may be, and one other to see it really work for an actual property agent. The Stacey Sauls Group at Keller Williams® Realty Ballantyne Space in Charlotte, North Carolina, provides only one instance of how Command helped vastly enhance their operations.
Earlier than Command, CEO Stacey Sauls used a Popsicle stick system to trace her database. She’d write a lead’s identify and get in touch with data on a stick and place cups on her desk labeled with classes reminiscent of “patrons,” “sellers beneath contract,” and “closed.” As a lead moved by the method, she’d transfer the follow the corresponding cup.
When the workforce lastly went digital, it wasn’t with Command, however with Fb. They made heavy use of the platform’s group chat characteristic, and mornings began with sorting by lots of of messages. Some had been essential and pertained to guide follow-up and pipelines, whereas others had been fully unrelated to actual property, says the workforce’s group director of operations, Bobbi Huston.
“It was full chaos, however you needed to learn all of them since you didn’t know [which were important],” Bobbi says. “There was no segmenting, pipelines, or checklists.”
Huston proposed utilizing Command, for the reason that platform was established inside Keller Williams and designed particularly for KW® brokers. Stacey gave Bobbi the go-ahead, and issues modified for the higher. Virtually 90% of the group’s enterprise comes from its database, which Command has made simpler to handle. Every day, the workforce discusses what they wish to talk, which phase of their database they wish to attain, and the way they wish to get in contact — whether or not by e-mail, SmartPlans, or follow-up contact duties.
“[Command] is certainly the explanation we earn cash,” Bobbi says. “The fortune is within the follow-up, and there’s not an opportunity that any potential prospect or lead we’ve in our database might fall by the cracks due to the best way we’ve set it up and all the pieces that’s out there to us by Command. We’ve been capable of get rid of lead waste, and that’s helped us develop, scale, and duplicate in methods we wouldn’t have been capable of.”
If you happen to’re with Keller Williams, Command is a strong, low-cost possibility for managing your actual property enterprise. Group, time financial savings, automated communication and follow-up, and price financial savings are only a few of the advantages you’ll take pleasure in by making Command core to what you are promoting.
See how KW Command can empower you and your workforce.
*WARNING! You need to adjust to the TCPA and another federal, state, or native legal guidelines, together with for B2B calls and texts. By no means name or textual content a quantity on any Do Not Name record, and don’t use an autodialer or synthetic voice, or prerecorded messages with out correct consent. Contact your lawyer to make sure your compliance.
