Stockholm-based Aonic, a gaggle of multiplatform tech and gaming firms, introduced the acquisition of analysis know-how agency Prime Insights for a complete transaction worth of over $250M (roughly €214M).
With this acquisition, Prime Insights turns into a part of Aonic, creating a worldwide rewards and information platform that serves over 50 million shoppers and consists of 12 client manufacturers, producing about $300M (roughly €257M) in annual income.
The Swedish group has platforms like Exmox and Mega Fortuna, which give attention to gaming discovery, testing, and loyalty. This helps cellular recreation builders purchase customers and acquire insights.
Exmox CEO Caglar Eger provides, “There are large synergies between our work at Exmox in rewarded person acquisition for gaming purchasers and the rewarded survey platforms supplied by Prime Insights. Prime Insights’ edge in information assortment and evaluation will permit us to turbo-charge engagement for gaming purchasers, whereas our scale and give attention to person engagement will considerably enhance information high quality and attain for the buyer insights trade. We’re extraordinarily excited to start the work collectively!”
Prime Insights: Specialised in analysis know-how
Based in 2022 by entrepreneur Benjamin Ritzka, Prime Insights has grown shortly within the analysis know-how trade, which is valued at $142B.
It specialises in programmatic sampling and has a big community of proprietary panels.
By way of its cellular and internet platforms, many customers can earn cash by finishing on-line surveys.
Prime Insights, Exmox and Mega Fortuna – by becoming a member of forces, the companies double the dimensions of their platforms and allow each consumer bases – cellular recreation builders and client insights researchers alike, to attain “superior attain, insights and engagement.”
Ritzka will proceed to steer Prime Insights as CEO and has contributed a major quantity of the transaction proceeds into shares of Aonic.
“The expansion path we achieved with Prime Insights over latest years is unprecedented in our trade,” says Benjamin Ritzka, CEO and Founding father of Prime Insights. “A transaction of this scale is an incredible validation of every thing we’ve constructed. An enormous because of my implausible workforce at Prime Insights.
“I couldn’t have considered a greater match than with Aonic, and I’m a giant believer in our shared imaginative and prescient. We share the identical tradition, mindset and ambition. The 2 companies are extraordinarily complementary, which can permit us to double down on including unparalleled worth to our purchasers and customers. Our workforce is happy to hitch Aonic in constructing the worldwide market chief of rewards platforms,” provides Ritzka.
Aonic: Video gaming group
Aonic, led by Paul Schempp, is a video gaming group with greater than 600 workers throughout 12 firms.
They supply person acquisition platforms for main cellular recreation builders and likewise create and publish a wide range of their very own video video games for players around the globe.
“Prime Insights has rewritten the foundations in programmatic information assortment for client insights as a real disruptor within the extremely aggressive world of analysis know-how,” says Aonic CEO and co-founder Paul Schempp.
“It’s uncommon to return throughout such an excellent tech entrepreneur as Benjamin, and as a strong workforce as Prime Insights, so we couldn’t be happier to accomplice up. This transaction marks a significant step in our imaginative and prescient of changing into a dominant international participant. Bringing collectively scale, information, and know-how would be the key to sharpening our aggressive edge. We welcome Benjamin and his workforce with the very best regard – they deserve each accolade,” says Schempp.
