After greater than 20 years in Austin, Texas, Mega Agent Camp discovered a heat and welcoming home-away-from-home simply down the street in San Antonio. Positioned alongside town’s picturesque River Stroll, the Henry B. González Conference Heart proved a great venue for Keller Williams’ signature studying occasion.
Whereas KW’s annual Household Reunion provides shows and breakouts on matters of curiosity for practically each function in actual property, MAC targets agent training and coaching. Major stage conversations with top-producing brokers residence in on particular methods for achievement within the present market, whereas speaker shows and keynotes handle a trending matter by way of the lens of actual property, resembling this yr’s give attention to AI and branding. Add in a buzzing exhibit corridor with joyful hours, e-book signings, tech demos, and vendor cubicles, and you’ve got a major setting for studying and networking.
We prefer to suppose each MAC is healthier than the following, however brokers say it finest. Learn on to listen to why one attendee referred to as MAC25 “the best possible Mega Agent Camp I’ve been to!”
The Opening Act: Market Replace
In typical KW model, Tomar and the FCs introduced stay music and soul to the opening of Normal Session, the place brokers had been dancing within the aisles by 8 a.m. Tuesday morning. The group stayed on their ft to welcome Gary Keller for one among MAC’s most anticipated classes, the Market Replace. Joined by VP of Strategic Content material Jay Papasan, KW Head of Trade and Studying Jason Abrams, and Chief Economist Ruben Gonzalez, Gary led with the subject on everybody’s thoughts: the state of the U.S. economic system. The takeaway? Whereas the U.S. economic system isn’t in a recession, Gary stated, the true property trade is (and has been).
The dialog targeted on the Federal Reserve’s ongoing must steadiness unemployment with inflation tendencies, with Ruben noting that “the coverage you enact for one versus the opposite are opposites.” With employment slowing and inflation rising, the U.S. economic system is in a state of “stagflation.” The underside line, Gary stated, is that shifts occur, however there’s nonetheless sufficient enterprise for motivated actual property brokers to get their “unfair share.”
With the economic system in flux and transitions more durable to come back by, the Market Replace naturally set the stage for a deep dive into the 12 techniques outlined in SHIFT, the confirmed playbook for thriving in powerful markets. From constructing model visibility to mastering a MOFIR, every panelist shared a one-page breakdown of their mannequin or system, which at the moment are accessible to all KW brokers on Join. When you’re an agent, these one-pagers are a serious value-add, giving you a chance to check and adapt a mannequin in your native market.
Get Actual, Get Proper – Give attention to mindset and purposeful motion.
Re-Margin Your Enterprise – Handle bills successfully.
Do Extra with Much less – Leverage sources effectively.
Discover the Motivated – Prioritize lead technology.
Get to the Desk – Give attention to lead conversion.
Catch Folks in Your Internet – Optimize web lead conversion.
Value Forward of the Market – Use strategic vendor pricing.
Stand Out From the Competitors – Implement vendor staging methods.
Create Urgency – Overcome purchaser reluctance.
Increase the Choices – Discover artistic financing options.
Grasp the Market of the Second – Deal with brief gross sales, foreclosures, and REOs
Bulletproof the Transaction – Deal with points and options to make sure profitable closings.
New Companions, New Personalities
In March of 2025, KWRI entered a strategic partnership with personal fairness agency Stone Level Capital, and MAC25 served as brokers’ official introduction to the agency’s chairman and CEO, Chuck Davis. An completed investor and actual property knowledgeable, Chuck served in a number of roles at Goldman Sachs, together with as head of funding banking providers worldwide, earlier than becoming a member of Stone Level in 1998.
The Vermont native and Connecticut resident can be an lively philanthropist and completed lecturer — a degree evidenced by his entertaining retelling of changing into an actual property investor in Manhattan whereas nonetheless a university scholar. With many years in actual property and a real love for the trade, Chuck instructed the viewers the choice to accomplice with KW was easy: “That is one of the best firm on this sector.”
Advertising and marketing and Branding Take Heart Stage
After all, Keller Williams is aware of a factor or two about working with one of the best. Earlier this summer season, KW introduced a flagship enterprise relationship with the world’s foremost advertising and marketing and design platform, Canva. Now accessible to KW-affiliated brokers at no further value, the launch of Canva Enterprise throughout KW on Sept. 4 was a milestone in KW’s dedication to equip brokers with best-in-class instruments to win listings, generate leads, and develop their companies.
It appeared solely becoming that new advertising and marketing instruments ought to usher in an period of latest advertising and marketing management. From the MAC predominant stage on Day 2, Jason Abrams introduced the appointment of Sandra Howard as the corporate’s new chief advertising and marketing officer. In echoing KW’s mission, Sandra stated, “There are few industries the place you possibly can change individuals’s lives and construct your personal legacy on the similar time.” Charged with accelerating the corporate’s development by way of strategic advertising and marketing and branding, Sandra stated she’s pushed to “unlock the superpower of branding at KW for everybody.”
An in-depth presentation by Canva’s head of buyer success, Natalie Zumino, gave a primary glimpse into that superpower. Natalie demonstrated how offering all KW® associates with entry to the identical set of instruments and templates ends in streamlined advertising and marketing and model consistency.
“Your model is your best asset,” Natalie stated, and nice instruments offer you a aggressive edge. In the case of managing social posts, shows, and video content material, Natalie continued, “Creativity in actual property isn’t only a good to have, it’s your secret weapon for profitable extra listings and shutting offers sooner.”
The Future Belongs to the AI-Enabled Agent
When you solely heard one factor at MAC, it in all probability needed to do with AI. That’s as a result of it was onerous to not hear Marcus Sheridan, the high-energy, high-volume AI knowledgeable who shared motion steps for changing into essentially the most recognized and trusted model in your market by leveraging AI.
A self-described “pool man,” Marcus grew his enterprise from near-bankruptcy to one of many nation’s largest pool installers by specializing in SEO of his web site content material. His secret? Protecting questions clients in every single place had been asking, however nobody else was answering. His articles addressed prices, frequent issues, professional and con comparisons, product evaluations, and extra, with one article alone producing greater than $35M in gross sales.
However relating to on-line search within the period of AI, Marcus stated, we’re now not happy with an inventory of hyperlinks. We wish the straightforward, custom-made solutions giant language fashions can ship. The takeaway: In case your purchasers want to AI for solutions, give the solutions to AI.
Marcus shared motion steps for being seen as a trusted supply, by each AI and people, that begin with leaning into video and increasing your “content material floor space” by turning one piece of content material into many. Instruments like OpusClip, Munch, VizardAI, and others can repurpose long-form content material into shorter clips for social media. And Marcus suggested to not get caught up in the way you look, as a result of your purchasers aren’t in search of good — they’re in search of genuine, priceless content material (and so is AI).
Extra Talks, Extra Takeaways
“When you had been the primary character in a film of your life, what would the viewers be screaming at you to do proper now?” That was the opening query of MAC keynote speaker Sahil Bloom, writer of The 5 Forms of Wealth: A Transformative Information to Design Your Dream Life. Sahil challenged the viewers to create a transparent, visible picture of what “sufficient” in life actually seems to be prefer to them. (Not another person’s concept of “sufficient,” and never an summary greenback determine.) He referred to as for integrating “micro area” and “macro area” into your routines — five-minute pockets of time and weekly hour-long intervals to replicate in your chosen path. Like MAC itself, these intentional moments of reflection and self-directed studying can maintain you on monitor to realizing your imaginative and prescient of “sufficient” and residing your dream life within the right here and now.
Those that selected so as to add CEO Summit to their week’s agenda acquired a serious dose of perception and inspiration. The occasion, which happened earlier than MAC’s opening celebration, featured writer and motivational speaker Ryan Leak, Sseko Designs founder Liz Bohannon, practical drugs knowledgeable Dr. Josh Axe, and AI aficionado Julie Holmes. One main theme emerged from the half-day session: Whereas many people have issues concerning the integration of AI into our on a regular basis lives, the power to attach stays one among our best property. “The longer term belongs to the individuals who actually grasp human connection,” Ryan stated. Within the age of AI, that makes the work of an actual property agent extra vital than ever.
Join with your loved ones of brokers and leaders at FR26. Acquire inspiration, insights, and new connections to drive your corporation ahead within the yr forward, and expertise the center of KW tradition Feb. 21-24 in Atlanta, Georgia.
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