Trying to make retirement planning extra accessible for all its customers, Human Curiosity, the agency offering automated 401(okay) plans, has introduced its newest assure to ship accountable service: the Buyer Service Expertise Assure.
The Buyer Expertise Assure, which works into impact on March 1, 2025, contains particular, measurable service commitments for each directors and plan contributors. Human Curiosity plans to enhance ensures year-over-year. If at any time these requirements aren’t met, the 401(okay) planner will present directors 50 per cent off their subsequent bill, and contributors will probably be eligible for a $25 present card.
401(okay) clients have traditionally skilled a whole lot of delays when checking out their retirement plans, with many extra affected by subpar service. In actual fact, based on PBS, extra Individuals are making hardship withdrawals from retirement accounts than ever earlier than. Receiving a test from a 401(okay) supplier can take as much as 15 enterprise days — assuming an individual can get in contact with their supplier in a well timed method.
Higher accountability is required, and having checked out its personal providing, Human Curiosity has launched a brand new assure to assist set a brand new customary within the trade. It goals to supply a dependable, good service for these reaching retirement and people planning it years earlier than.

“The power to retire with peace of thoughts is a very huge deal,” says Rakesh Mahajan, chief income officer at Human Curiosity. “So why has it been an trade customary to depart individuals on maintain, or worse, not even choose up their calls? At Human Curiosity, we all know the stakes are excessive for each directors and contributors who belief us with their futures. That’s why we’re elevating the bar for all clients.
“Whether or not our clients want early entry to financial savings or simply wish to speak to somebody on the telephone about their plan, it’s typically throughout a vital second. They shouldn’t should cope with pointless delays or inefficiencies. That’s why we’re guaranteeing distinctive service and difficult the remainder of the trade to fulfill these increased requirements.”
Case examine
examples of hardships, Mahajan added: “Instances are robust, and calamities like hurricanes, fires, and different disasters are all too frequent. When Hurricane Milton hit Florida, many owners wanted their retirement plans to deal with the destruction. As clients referred to as us, we have been capable of course of their requests and deposit funds into financial institution accounts inside two days so they might begin rebuilding their lives.
“Typical timeframes for legacy suppliers can take days — and even weeks — to course of distributions through the faxing of paper kinds and checks being delivered by mail, leaving individuals sitting and ready for assist. Everybody deserves higher, so we’re doing one thing about it.”
The Buyer Expertise Assure
Each directors and plan contributors are set to learn from the brand new assure. For instance, 100 per cent of an administrator’s inquiry submitted by way of the Human Curiosity Help Middle will obtain a non-automated response inside 4 enterprise hours. Moreover, 100 per cent of a plan’s contributions will probably be processed inside 5 enterprise days of working payroll.
From a plan participant’s viewpoint, 100 per cent of:
A participant’s distributions will probably be despatched to their financial institution accounts inside two enterprise days.A participant’s calls will probably be answered inside 5 minutes throughout enterprise hours.A participant’s preliminary inquiries submitted by way of the Human Curiosity help centre will obtain a non-automated response inside 4 enterprise hours.Bettering pace and reliability
Human Curiosity is seeking to present contributors with well timed entry to their funds, dealing with points that traditionally have taken time. For instance, 75 per cent of all payroll contribution information are mechanically pulled by Human Curiosity with none intervention from directors, saving them as much as 40 hours yearly and lowering errors.
In 2024 alone, Human Curiosity processed practically a million contribution information, with 95 per cent processed in three days or much less, and practically 200,000 distributions, with 75 per cent of distributions accomplished in below 48 hours.
Human Curiosity hopes that launching this assure of this type will spark broader change within the retirement planning house. “We wish to lead by instance and encourage different suppliers to prioritise buyer wants over outdated practices,” Mahajan says. “We’ve come a great distance, and we’re placing ourselves on the market as a result of transparency issues. We’re going to maintain enhancing. Others ought to, too.”