Keller Williams takes satisfaction in being an organization constructed by brokers, for brokers, and agent training has been a main focus because the firm’s founding.
Keller Williams’ teaching arm, KW MAPS Teaching, serves as a wellspring of teaching and academic applications that may enable you to develop into a greater agent and develop your corporation. Included amongst MAPS’ choices is the foundational teaching program Enterprise Goal: A Life by Design, also called Onward BOLD®.
Initially developed in 2009 and relaunched in 2025, Onward BOLD serves as a bridge that can assist you rework from the actual property agent you might be at the moment to the one you aspire to be sooner or later.
Over a brief six weeks, this system supplies instruments that can assist you construct a sustainable, predictable, and worthwhile actual property enterprise, from optimizing your present database and enhancing your gross sales expertise to enhancing your open homes and occasions — and a lot extra.
Along with protecting enterprise fundamentals, you’ll additionally discover ways to construct a private model, create social media content material, construct wealth, and reset your mindset for development.
“Each course on the market can train you some kind of ability set to extend manufacturing,” Keller Williams® actual property agent and BOLD coach Kyle Evans says. “They’re a dime a dozen.” However what units the BOLD program aside, Kyle says, is its concentrate on creating each mindset and sensible expertise on the identical time. There’s nothing else prefer it within the trade.
Onward BOLD serves brokers at each degree, in addition to market middle leaders and productiveness coaches. As a result of expertise and targets change over time, it’s designed to be taken yearly, and members acquire new insights every time they take the course. Arrange as a sequence of one-day courses that happen over six weeks, periods are hosted all year long. Every is taught by an knowledgeable KW MAPS Coach and held in individual at completely different market middle areas throughout the nation.
Maintain studying to learn the way Onward BOLD may also help increase your talents as an actual property agent, change your considering, and rework your corporation.
BOLD® Program Launch and Overview
BOLD has been serving to actual property brokers rework their companies and lives for greater than a decade, and it continues to evolve. When this system was reimagined in 2025 as Onward BOLD, KW MAPS launched a brand new curriculum and content material from KW Founder Gary Keller.
Whenever you enroll in Onward BOLD, you obtain rather more than “how-to” lectures. This system covers the instruments and programs you must efficiently function your corporation, with a curriculum that pulls from KW’s personal publications library, together with The Millionaire Actual Property Agent, the MREA playbooks, Shift, and The ONE Factor. The up to date BOLD additionally features a new set of BOLD Legal guidelines and 10 new common BOLD Truths to assist information you in making a profitable enterprise and fulfilling private life, plus parts from KW’s Quantum Leap and Value2 programs.
BOLD’s dynamic curriculum means lead era methods are tailor-made to present market circumstances, and the revised course cadence is designed that can assist you produce outcomes each throughout and between weekly periods.
A Give attention to Mindset and Accountability
Along with enterprise fundamentals, Onward BOLD helps members mirror on what it means to reside a life by design — not by default — and take intentional steps to comprehend their very own imaginative and prescient for achievement. It helps present solutions to questions in regards to the form of life you need to reside — personally, professionally, and financially — and tips on how to get there.
Since its launch, 1000’s of brokers have remodeled their companies and private lives by implementing this system’s ideas. This success comes not solely from the teachings of BOLD coaches but in addition from peer-to-peer accountability and the expertise of seeing others excel by way of this system.
Accountability frameworks embrace new gamification options that allow you to monitor your wins as you progress by way of this system. Whenever you full duties and set up growth-oriented enterprise habits, you earn factors, which makes monitoring your progress partaking and enjoyable, and helps hold you motivated. Earned factors can be utilized to redeem any “fouls” collected in the course of the six-week course, which might happen when weekly assignments aren’t accomplished. (4 fouls stop commencement.)
“The brand new Onward BOLD is Gary Keller’s love letter to the trade,” Kyle says. “It’s six weeks of excessive accountability and knowledge.”
Advantages of BOLD®: Why Brokers Enroll
Brokers could initially enroll in Onward BOLD to enhance professionally, however they rapidly uncover the alternatives it supplies to enhance personally, too. KW MAPS Coach Hudson Warren describes Onward BOLD as “a chance to fill the gaps in your private world, your corporation world, and wherever you don’t love the outcomes you’re at present receiving.”
Hudson has a easy self-test for brokers who’re not sure about enrolling in BOLD. He asks them to have a look at their enterprise, earnings, and private life to evaluate if every class charges a ten out of 10. It seems, there’s nearly all the time some space that might use enchancment.
“When you’re conscious of the gaps which can be in your corporation and/or your life, it’s a simple choice to get into BOLD.”
Hudson Warren
Improved enterprise outcomes are one of many key causes individuals be part of this system, and Hudson notes that the typical manufacturing is 11 items of enterprise over the course of six weeks in BOLD. And never solely has he witnessed his college students succeed by way of BOLD, however Hudson has skilled it for himself. After 9 years with some success as an actual property agent, Hudson moved throughout the nation and needed to begin over. He went 9 months with out promoting a home earlier than he determined to present BOLD a shot.
Previous to enrolling in BOLD, Hudson had offered 20 homes in his greatest 12 months. Over the course of the next 5 years, he dedicated to taking BOLD a mean of 3 times yearly — and it paid off. In his fifth 12 months, Hudson closed 219 transactions. He’s now a seven-figure earner.
Hudson says BOLD taught him one thing you don’t be taught when getting your license.
“(BOLD) taught me tips on how to suppose like a businessperson — to run my enterprise like a enterprise,” Hudson says. “That’s a giant factor, your corporation like a enterprise, as a result of they don’t train that in actual property college.”
Hudson additionally attributes what he discovered in BOLD to the success he’s discovered personally — together with getting married, having six youngsters, and changing into a KW MAPS coach. He says BOLD has given him the training and expertise to reside a life he by no means thought was within the playing cards.
“It’s opened a whole lot of doorways for me,” Hudson displays. “As a result of I put myself in an surroundings that was targeted on ‘can’ versus ‘can’t’ and ‘how’ versus ‘how not.’”
BOLD® Tales of Transformation
Comply with-up and networking are two vital areas brokers can anticipate to enhance on once they enroll in Onward BOLD.
Hudson recollects an agent he labored with who was doing properly, although not nice, who had admittedly develop into a bit of complacent. The agent felt she had run low on individuals to speak to. As a result of BOLD places members ready to have a number of conversations each week, the agent discovered herself speaking to a builder she’d spoken to up to now a few new growth he was creating.
Whereas in BOLD, she known as the builder once more to see if he had chosen an agent for the undertaking. The builder mentioned he had, however since an settlement hadn’t but been signed, the agent requested if they might meet. The follow-up paid off: After assembly with the builder, she landed a contract for 256 listings.
“I’ve had a number of like that — in all probability three or 4 brokers who, simply because they’ve been blitzing their lead era, picked up total neighborhoods to promote,” Hudson says.
Kyle has additionally seen firsthand the affect BOLD can have on work and life — for himself in addition to the brokers he’s taught and coached. He took BOLD not lengthy after changing into a full-time agent, and he says he rapidly noticed his enterprise “skyrocket.” Kyle credit BOLD with serving to him get out of his personal manner, altering the best way he considered issues, and studying to “comply with the performs” that led him to the place his profession is now — with a projected 100 to 110 properties offered by the tip of 2025.
After discovering his personal success by way of BOLD, Kyle determined to pay it ahead as a coach, and he says the distinction Onward BOLD makes is spectacular, even for these simply beginning out. “You might have individuals are available in, getting their license and getting six, seven, or 10 offers — whereas the typical actual property agent is promoting lower than 4 properties. You might have a brand-new agent who, in six, seven weeks, is smashing it. It’s so cool.”
When an agent approached Kyle and admitted he was right down to his final $2,000 and will have to surrender on actual property, Kyle inspired him to enroll in BOLD. Kyle was so assured that it will assist, he supplied to refund the agent’s cash if he adopted this system and didn’t get what he wanted.
The agent obtained what he wanted — and extra. After finishing his first BOLD, he reported again to Kyle that he had taken 5 listings, put three or 4 below contract, and had $40,000 of pending earnings.
Whereas BOLD has proven it may possibly assist brokers produce massive numbers, it additionally performs a vital position in creating the mindset wanted to be productive, incorporating methods and ideas that assist members overcome limiting beliefs. Via teaching and the brand new BOLD Legal guidelines and BOLD Truths, brokers develop a growth-oriented perspective that permits them to suppose larger and notice ranges of success they could have believed had been inaccessible to them.
Signal Up for BOLD® Right now
There are many programs that may present you tips on how to be a greater actual property agent, however that’s usually the place the coaching ends. And BOLD is about a lot greater than coaching — it’s designed to launch your profession and a life by design. Not solely will you choose up instruments to boost your actual property enterprise, you’ll be taught to regulate your mindset so you may spot and embrace alternatives that may take your skilled and private life to new heights.
What’s distinctive about Onward BOLD is that brokers can profit from it no matter the place they’re of their profession journey, whether or not they’re a high agent or an aspiring one.
“How do you develop into a high producer? You suppose and behave like one, and the simplest manner to do this is to be with them and be taught the identical issues they’re, so you may go implement them,” he says.
In the meantime, Kyle acknowledges that for any agent who is likely to be considering “there’s obtained to be greater than this,” BOLD is a good place to reset your mindset and work habits and refresh your expertise.
“Similar to with something, you get out what you place in,” Kyle says. “I don’t know if I’ve ever heard of a program the place so many individuals say, ‘That modified my life.’ It might very properly do the identical factor for you.”
Your transformation begins with BOLD.
Register for a BOLD Session Close to You
Often Requested Questions About Onward BOLD®
Deciding whether or not or to not enroll in Onward BOLD? Listed here are solutions to a few of the mostly requested questions on this system.
What’s Onward BOLD?Onward BOLD is a six-week teaching program designed to assist actual property brokers construct a sustainable, predictable, and worthwhile enterprise. This system teaches enterprise fundamentals primarily based on time-tested KW fashions and programs, and supplies instruments to be a profitable entrepreneur, together with private branding, social media content material creation, wealth constructing, resiliency, and mindset practices.
How does Onward BOLD work?Onward BOLD affords a sequence of six, one-day courses that happen over six weeks. Particular person market facilities host every BOLD sequence, which is taught by an knowledgeable KW MAPS Coach, reside and in individual.
How a lot does Onward BOLD value?Onward BOLD is a $799 funding.
Who’s Onward BOLD for?Onward BOLD is geared towards Keller Williams® brokers and potential brokers. Market middle leaders and productiveness coaches are additionally welcome to enroll. This system is designed to assist members in any respect phases of their careers and ranges of actual property expertise.
What are the advantages of enrolling in Onward BOLD?Onward BOLD supplies actual property brokers with the instruments to boost their companies, and a lot extra. The brand new Onward BOLD has a brand new curriculum, together with new BOLD Legal guidelines that assist drive success, and BOLD Truths that assist information members in creating a satisfying life by design. BOLD shoppers are at present averaging 11 items of enterprise, with eight below contract, in the course of the course sequence.
How do I register for Onward BOLD?Market facilities host BOLD sequence at completely different occasions of the 12 months and on numerous days of the week. Discover a BOLD close to you and register.
