Key themes for the Magnificent 7 Earnings season embrace the AI CapEx growth, digital advert spending, the divergence between enterprise and client spending and the regulatory backdrop.
Nasdaq 100 Key Factors
Throughout the Magnificent Seven, laggards like Apple and Amazon have fallen to date this 12 months regardless of usually bullish circumstances and standouts like Nvidia and Alphabet have gained greater than 30% year-to-date
Key themes embrace the AI CapEx growth, digital advert spending, the divergence between enterprise and client spending and the regulatory backdrop.
The bias for the Nasdaq 100 stays tilted towards the topside so long as this season’s earnings outcomes not less than meet analyst expectations.
Magnificent Seven Earnings Preview – MSFT, AAPL, GOOG, AMZN, NVDA, META, TSLA
All through a lot of the previous few years, the “Magnificent Seven” large know-how shares (Microsoft (NASDAQ:), Apple (NASDAQ:), Nvidia (NASDAQ:), Alphabet (NASDAQ:), Meta Platforms (NASDAQ:), and Tesla (NASDAQ:)) broadly moved as a monolithic unit, rising and falling in unison with the (principally) ups and (fewer) downs of the broader market, albeit to differing extents.
Since flipping the calendar to 2025, the person variations between these huge entities have develop into extra stark, with laggards like Apple and Amazon (NASDAQ:) falling regardless of usually bullish circumstances and standouts like Nvidia (NASDAQ:) and Alphabet gaining greater than 30% year-to-date:
Supply: StoneX, TradingView
Every of the Magnificent Seven shares faces its personal set of alternatives and challenges, however with Q3 earnings season simply across the nook, it’s worthwhile to determine some frequent themes which can be related to all of the Magnificent Seven (and lots of different of the biggest know-how shares as nicely).
Magnificent 7 Earnings “Cheat Sheet”
*estimated earnings date
Key Magnificent Seven Themes to Watch This Earnings Season:
AI CapEx: Spending Massive, Demanding Extra
The hyperscaler capex arms race continues to outline this earnings season, however the tone is shifting from scale to scrutiny. After investing an estimated $345 billion in AI and datacenter infrastructure in 2024, hyperscalers are projected to elevate that determine to $414 billion in 2025, and upwards of $430 billion in 2026, based on BofA and McKinsey estimates. AWS, Microsoft Azure, Google Cloud, and Meta lead the cost, with all 4 pushing aggressive build-outs to assist inference, coaching, and monetization of their AI fashions and platforms.
However some analysts are questioning whether or not the times of “capex at any price” could also be behind us. Morgan Stanley cautioned in a latest be aware that AI investments now carry heightened danger: rising energy and actual property prices, rack overbuild danger, and a maturing monetization curve are forcing CFOs to justify infrastructure ROI extra rigorously. In earnings calls, the Road will probably be listening carefully for any cracks within the supply-demand stability – notably from Nvidia, which stays bought out of its high-demand Blackwell chips – and whether or not hyperscaler executives are prepared to blink on spend ranges heading into 2026.
Digital Promoting: Development Nonetheless Intact, However Watch the Margins
Digital advert income continues to develop, however not with out friction. In keeping with GroupM and Dentsu, international advert spending is anticipated to develop ~5–8% in 2025, with digital commanding almost 75% of the pie—roughly $678 billion in spend. That may mark one other file, but in addition a slowdown in development from the pandemic-era growth.
Crucially, the businesses throughout the Magnificent Seven are depending on digital advert spending to differing extents. Google and Meta are grappling with flattening search and feed advert pricing, whereas Shorts and Reels stock proceed to scale with comparatively decrease CPMs. Amazon, in contrast, remains to be gaining share by way of its high-margin retail media community and will once more shock to the upside. Ahead steering will probably be completely important for GOOG, META, and AMZN specifically, the place a pullback in Q4 vacation bookings may overshadow any strong Q3 outcomes.
The Two-Velocity Financial system: Enterprise Power, Shopper Pressure
This quarter might additional entrench the bifurcation between client and enterprise demand. Apple and Tesla, two of the extra consumer-sensitive names within the Magazine 7, proceed to indicate indicators of pressure because the chart above reveals. iPhone volumes in China slipped almost 9% YoY in Q1 2025, whereas Tesla’s auto gross margin declined from 16% in 2024 to 13.6% in Q2, with potential for extra draw back shifting ahead as Mannequin 3 and Y worth cuts chunk.
Enterprise tech, in the meantime, stays wholesome. Microsoft’s cloud enterprise is anticipated to submit 13–15% YoY development, with Azure retaining its AI attach-rate tailwind. Amazon Net Companies stays on monitor for 20%+ YoY beneficial properties, and Alphabet’s cloud unit is slowly increasing margins whereas gaining share in enterprise AI. This divergence explains a lot of the year-to-date efficiency and can stay a key theme by this reporting cycle as traders reward infrastructure-centric corporations with sturdy cloud positioning, whereas discounting these uncovered to discretionary client tech.
Coverage & Geopolitics: The Unrelenting Overhang
Regulatory and commerce overhangs are once more within the highlight. The U.S. Division of Justice has moved into the cures part of its antitrust victory in opposition to Google, with analysts now debating whether or not the federal government will push for significant enterprise separation or behavioral shifts. Apple, in the meantime, stays entangled in EU Digital Markets Act compliance and is interesting a €500 million advantageous tied to alleged anti-steering practices.
On the geopolitical entrance, Nvidia’s workaround GPUs together with the much-discussed H20 are serving to it keep China gross sales regardless of tightening U.S. export controls. However the scenario stays fluid with the US authorities more and more getting concerned each as a policymaker and outright investor in rival corporations.
Nasdaq 100 Technical Evaluation – NDX Day by day Chart
Supply: TradingView, StoneX
Because the chart above reveals, the stays inside a 5-month bullish channel for now, exhibiting relative resilience in opposition to its main US index rivals.
In opposition to that technical backdrop, the bias stays tilted towards the topside so long as this season’s earnings outcomes not less than meet analyst expectations. To the topside, the subsequent stage of resistance to look at is the spherical 25,000 deal with, adopted by the 161.8% Fibonacci extension of the “Liberation Day” swoon close to 25,900 after that.
Nevertheless, if weak earnings experiences begin to accumulate and the index breaks down from its channel to fall under the 50-day EMA, a deeper retracement towards the 200-day MA close to earlier resistance at 22,150 could possibly be within the playing cards.
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