Emirates NBD, a number one banking group within the MENAT area, has launched the fifth cohort of its pioneering Nationwide Digital Expertise Incubator (NDTI)® program. This milestone marks the two-year anniversary of the initiative, which has constantly fostered Emirati expertise and pushed the growth of the UAE’s thriving FinTech ecosystem.
Since its launch, the NDTI program has been instrumental in nurturing 17 start-ups, a quantity set to develop to over 21 with the introduction of the fifth cohort. This steady success is immediately contributing to the UAE’s digital financial system, which is projected to achieve a worth of USD $81.55billion by 2030.
Incubating next-generation options

The fifth cohort welcomes 4 new modern start-ups throughout monetary providers and adjoining high-growth sectors:
FevaFit: A health expertise start-up utilizing psychology and behavioural science to handle consistency in train routines.Easy Pay: A FinTech platform integrating funds, rewards, and life-style advantages, providing cashback and service provider instruments.HAAY: A ClimateTech enterprise creating AI-powered, multi-mode water mills to supply clear, reasonably priced water.Transcend Tech: An AI options firm targeted on tailor-made, end-to-end enterprise options with a imaginative and prescient to grow to be the primary Emirati AI unicorn.
Ahmed Al Qassim, group head of wholesale banking at Emirates NBD, hailed this system’s development. “The NDTI program has advanced right into a cornerstone of innovation inside the UAE’s monetary sector. Reaching our two-year anniversary with the launch of the fifth cohort is a testomony to this system’s profound impression,” Al Qassim commented. “We aren’t simply incubating start-ups; we’re constructing a sturdy ecosystem that empowers Emirati entrepreneurs to drive product innovation and create options that resonate globally.”
International publicity and elite mentorship
The NDTI program is distinguished by its bespoke expertise and dedication to offering founders with important international publicity. Earlier cohorts have taken cross-border journeys to main monetary hubs, together with KSA, Istanbul, Egypt, and London, providing crucial market insights.
Cohort members profit from tailor-made interactions with Emirates NBD’s senior leaders by way of the Determination Maker Collection, a Model Masterclass, and immersion days with business leaders akin to DIFC Innovation Hub, Visa, Microsoft, and Dell Applied sciences.
Mohammad Alblooshi, chief government officer of DIFC Innovation Hub, reaffirmed its dedication. “Our collaboration with Emirates NBD and different main companions has created a thriving surroundings the place Emirati entrepreneurs can entry the instruments, mentorship, and international publicity wanted to steer the following wave of FinTech innovation,” Alblooshi mentioned, underscoring this system’s position in accelerating homegrown ventures.
The brand new cohort will comply with a complete roadmap, together with a global journey to the Singapore FinTech Pageant, making certain every start-up receives tailor-made help and most development alternatives to contribute to the UAE’s future-ready, digital-driven financial system.




















