A Recap of Actual Property’s Legendary Studying and Networking Convention
Focus was the driving drive behind this yr’s Keller Williams Household Reunion. Attendees descended on the Mandalay Bay Conference Middle in Las Vegas powered up and able to optimize their time studying from essentially the most profitable brokers, leaders, consultants, and coaches in actual property. FR25 delivered – after which some.
In 2020, Las Vegas formally modified its slogan to “What Occurs in Vegas, Solely Occurs Right here.” That’s true for Household Reunion, too. Whereas this yr was the primary FR for a lot of, others have made it a recurring, non-negotiable funding of their skilled improvement. The mix of recent and acquainted faces makes for a relentless stream of dynamic discussions and high-energy relationship-building that solely occurs in individual.
However those that couldn’t make it IRL weren’t neglected of the educational. The FR25 Digital Expertise supplied a curated livestream of choose periods all through the week. And whereas this yr’s occasion is behind us, there’s nonetheless a solution to catch content material you’ll have missed or wish to revisit. FR25 Unlocked affords free entry to highlights, key insights, and skilled discussions, together with Gary Keller’s Imaginative and prescient Speech and 10 BOLD Truths, The ONE Factor With Jay Papasan, rapid-fire teaching periods with Cody Gibson, Mega Agent panels, and a lot extra.
Bookmark FR25 Unlocked, then learn on for unique protection of Jamie Kern Lima’s keynote, session takeaways, and a recap of actual property’s now-legendary studying and networking convention.
Well being, Wealth, and Mindset: Massive-Image Considering at CEO Summit
On Monday, the sold-out CEO Summit set the stage for the week forward. The occasion opened with Gary Keller, Jay Papasan, and Jason Abrams discussing the significance of getting clear in your goal – and purposefully feeding your mind.
What adopted was simply that. 5 outstanding keynote audio system – advertising and marketing guru Jay Baer, Dr. Robyne Hanley-Dafoe, KW’s personal Julia Lashay Israel, Stanford professor Chip Heath, and YouTube skilled Sean Cannell – coated big-picture matters from organizational conduct and video advertising and marketing to range, model differentiation, and resilience. Charlotte Savoy, working principal and agent with the KW® Collective, was attending her 18th Household Reunion. She described CEO Summit as the proper springboard for FR. “We’re not truly speaking about actual property,” Charlotte defined. “We’re speaking about well being and wealth and mindset. The audio system that they convey into that room are a sport changer – and an important begin to the week.”
Sales space-Busting Activations: An Interactive Exhibit Corridor
The Exhibit Corridor got here alive when the doorways opened for the official FR25 Welcome Get together on Monday night. Along with LABS dwell demos and bite-size instructional periods on the KWU Amphitheater, the corridor was host to vendor cubicles, a prize-filled scavenger hunt, and professional-grade selfie studios. Those that dropped by the KW Listening Lounge may hear how KW has modified lives and share their very own tales, whereas the Pink Label retailer was the place to top off on unique FR25 merch. Sponsored pop-up espresso bars and mini-markets stationed all through the corridor made it straightforward to gasoline up and never miss a second.
Whereas networking occasions stored the occasion going after hours, our cash was on an early bedtime to be prepared and rested for Opening Ceremonies and Gary’s Imaginative and prescient Speech on Tuesday morning.
The State of the Trade: Gary Keller’s 2025 Actual Property Trade Forecast
Paired with the opening ceremonies that acknowledge the 55+ areas that make up Keller Williams Worldwide, Gary’s Imaginative and prescient Speech is likely one of the most anticipated periods at FR. In his signature no-nonsense model, Gary covers the forces that drive U.S. and Canadian actual property markets, historic developments, and the present financial elements which have the largest influence on actual property gross sales and homeownership. New this yr, Gary additionally touched on financial dangers, together with unpredictable federal coverage, pure disasters, and worldwide conflicts, together with developments within the switch of generational wealth.
On the subject of residential actual property, Gary reported that house gross sales within the U.S. are at a 29-year low. Whereas that’s a contemporary ground, he defined there’s nonetheless loads of alternative for these ready to get their unfair share. People and households who’ve to purchase or promote as a consequence of life occasions will nonetheless get into the market. And with rates of interest on the rise once more, those that had been ready for decrease charges are beginning to shift their pondering. In line with the NAR 2024 Profile of Residence Consumers and Sellers, 86% of consumers use an actual property agent and 81% of sellers work with the primary agent they discuss to. Meaning should you’re an agent, proactive lead era provides you with a significant benefit, particularly when paired with ongoing communication to your sphere.
No matter circumstances deliver, Gary mentioned you possibly can present the best worth to your purchasers by serving to them perceive the elements that have an effect on actual property, and educating them on the advantages of homeownership. Staying knowledgeable and updated on market situations makes you an asset to your sphere – and you can begin with Gary’s Imaginative and prescient Speech slide deck.
Household Serving to Household: A Give attention to Caring, Sharing, and Giving
KW Cares® was a characteristic all through FR this yr. Between floods in North Carolina and wildfires in Los Angeles, KW Cares® has been working in excessive gear to distribute each financial and in-kind donations to market facilities and particular person KW® associates – and the necessity is ongoing. The non-profit is sustained by means of the KW household itself: Associates who give with each transaction are the first supply of the funding that allows the group to make a direct and significant influence, when and the place assist is required.
At Inspirational Morning, KW legend Mo Anderson and Chief Management Officer Mark Willis talked with KW® leaders Mark Brenneman, Kent Temple, and Carrie Herman about their expertise organizing aid efforts by means of their KW® market facilities within the Carolinas. The trio relayed how an emergency provide of turbines from KW Cares®, which arrived on the scene earlier than FEMA, helped save lives when energy and water had been lower off to the area. As Mark Brenneman mentioned, “KW Cares will probably be our legacy. It permits us to care for our folks, which then permits our folks to care for their households and the neighborhood.”
Following FR, KW Cares® shared the annual award winners for transactional giving by each area and market middle, and introduced the launch of the 2025 contest for the coveted crystal truck.
The FR25 Cellular Expertise: Agenda-Planning Made Simple
With a whole bunch of periods throughout 5 days, plus networking occasions and neighborhood mixers, it’s not onerous to pack an FR agenda from early morning to effectively previous sunset.
This yr, the FR25 cell expertise proved a useful improve, making it straightforward to discover periods and plan every day. Accessible to each KW® associates and visitor attendees, the app allowed customers to kind periods by viewers, session kind, matter, and greater than 500 (!) audio system and panelists. Whereas conference facilities will be overwhelming, the in-app maps and cell notifications helped attendees discover their manner and keep on prime of upcoming occasions. And bonus factors go to KW’s tech group. The FR25 cell expertise was constructed in-house and was accessible proper inside KW Command.
An Unstoppable Keynote Speaker: Jamie Kern Lima
“Had I given up, I’d’ve doubted myself out of my very own future.”
These had been the phrases of entrepreneur and best-selling writer Jamie Kern Lima. As she defined throughout her keynote, Jamie spent eight years growing IT Cosmetics, dealing with round the clock work hours, weight discrimination, and innumerable rejections from traders and retailers. However Jamie couldn’t shake the sense that she was destined to deliver her merchandise to girls who wanted them.
It was a mixture of imaginative and prescient and an inside figuring out that helped her maintain going – and her conviction paid off. Jamie constructed the largest magnificence model in QVC historical past and offered IT Cosmetics to L’Oréal for $1.2B in money in 2016. Within the course of, she turned the primary feminine CEO of a L’Oréal model within the firm’s historical past, and landed on the Forbes listing of America’s Richest Self-Made Girls. Since then, she’s written two best-selling books, Consider IT and Worthy, funded management coaching in prisons and shelters, and donated greater than $40 million in merchandise and funds to assist girls face the consequences of most cancers with confidence. However first, she needed to cope with rejection and her personal self-doubt.
Throughout her Thursday morning discuss, Jamie shared that she grew up in the actual property trade; her mother and stepdad owned an unbiased escrow firm. Watching her dad and mom press on by means of the market’s highs and lows, she discovered what it appears to be like like to carry onto self-belief when occasions are robust.
As Jamie walked the viewers by means of an interactive train, she led with the query, “What’s a technique self-doubt has already price you in your life and enterprise?” She requested viewers members to contemplate what influence self-doubt can have on their profession 5 and 15 years from now, and what it should price them if nothing modifications. Because the viewers took time to mirror, the influence of Jamie’s query was palpable – and tears began to roll.
On the subject of working by means of robust occasions, Jamie mentioned she believes self-doubt is extra detrimental than the state of an trade or an economic system. That’s as a result of our sense of self-worth turns into our ceiling, and we are able to doubt ourselves out of our future. To construct IT Cosmetics, Jamie mentioned the only most essential factor she did was to make the choice to belief herself – and she or he left the viewers with one closing query: What’s a technique you’re going to cease doubting the facility that’s in you?
Household Reunion: A Legendary Studying and Networking Occasion
On the prime of her keynote, Jamie Kern Lima welcomed the viewers with an enormous smile and shouted, “Your Household Reunion is known!”
Whereas we already knew FR was totally different, we discovered how our tradition makes a distinction past our personal KW household. Jamie went on to clarify that she and FR24 keynote speaker Mel Robbins have been mates for years. When Mel left the primary stage final yr following a presentation that introduced the home down, she known as Jamie to inform her she’d by no means been to an occasion fairly like Household Reunion. Relatively than feeling depleted from giving her all to her keynote, Mel advised Jamie she left FR crammed up with power and enthusiasm from the viewers.
Jamie advised us she turns down 99% of the talking requests that come her manner. However due to KW’s distinctive tradition, she was on board to share her data – and her figuring out. That’s a lesson value taking house.
Don’t miss the subsequent legendary Household Reunion, Feb. 21-24, 2026, in Atlanta, Georgia.
