Copenhagen-based Hybird Power has been within the headlines not too long ago for securing €2.4M in funding from BackingMinds, Transition, and different current buyers.
The very firm got here into existence after its founders — Thomas Skovby, Søren Berg, and Morten Primdahl skilled frustration with conventional electrical energy monitoring, which didn’t present detailed insights.
The outcome was Hybird Power: an vitality optimisation platform combining {hardware} and software program to handle all constructing electrical energy remotely, yielding vital operational financial savings and CO2 reductions.
Welcome to our newest version of the “What’s within the Title” sequence, the place we dive into the origins and meanings behind among the most intriguing startup names within the tech world.
This week, we highlight the Danish startup Hybird Power, which is reworking vitality administration by way of clever electrical panels powered by an AI vitality cloud.
A reputation that mirrors the aim with a twist
Initially, the corporate operated below the working title “Hybrid.”
The identify was simple, representing the corporate’s mix of software program and {hardware} designed to scale back extreme electrical consumption and carbon emissions.
“Hybrid was the working title of the corporate, till Johannes Torpe, a co-founder and head of design got here up with the brand new identify, a method of claiming what we’re,” says Søren Berg, co-founder of Hybird Power.
Johannes steered including a twist by turning “Hybrid” into “Hybird.”
“It’s catchy and memorable, as a superb identify needs to be,” Søren explains.
Wanted ‘vitality’ in it
An important think about solidifying the choice was the supply of the area identify hybird.vitality.
“Hybird is targeted on eliminating pointless electrical consumption, to decrease emissions from CO2, thus having ‘vitality’ in our area identify feels proper,” he provides.
Nevertheless, securing the area was simple, and the method of trademarking the identify didn’t pose any vital challenges both, clarifies Søren.
Position of naming in startup success
Whereas Søren acknowledges {that a} identify alone doesn’t assure an organization’s success, he emphasises its significance.
“We consider it needs to be memorable and related. We test each packing containers,” he says.
A superb identify can enhance model visibility, spark curiosity, and go away an enduring impression, which is a necessary a part of any startup that desires to face out in a aggressive market.
Seeking to the long run
“It’s not one thing we’ve got frolicked discussing at this level,” says Søren.
As Hybird continues to develop, the corporate is getting ready to broaden its portfolio of providers to incorporate water and heating administration.
Søren says this growth of the portfolio might result in discussions about evolving the identify, however the crew hasn’t centered on that simply but.
