A GeoPoll Evaluation of TV & Radio Scores (January – December 2024)
The media panorama in Kenya continues to evolve, with tv and radio remaining key sources of reports, leisure, and engagement for thousands and thousands of individuals. GeoPoll’s Viewers Measurement (GAM) knowledge from January to December 2024 affords insights into the most-watched tv stations and most-listened-to radio stations nationwide. This report offers an summary of viewers preferences, peak listening and viewing instances, and regional radio dominance.
Understanding these common tendencies is important for broadcasters, advertisers, and media planners seeking to make data-driven selections in a extremely aggressive house.
As you learn by this overview, do not forget that this report offers only a high-level abstract of viewers tendencies in 2024. There are normally month-by-month and week-by-week adjustments that aren’t accounted for on this report. For deeper insights, resembling hourly viewers fluctuations, detailed regional breakdowns, promoting effectiveness, and content material efficiency evaluation, please attain out.
High TV Stations in Kenya
Tv continues to draw giant audiences in Kenya, with Citizen TV sustaining its place because the most-watched channel. Different main stations resembling NTV, KTN, KBC, and Maisha Magic East additionally reached a big variety of viewers to spherical up the High 5.
High 10 TV Stations by Attain (January – December 2024)
Rank
Stations
Attain %
1
Citizen TV
79
2
NTV
67.7
3
KTN
67.1
4
KBC
64.2
5
Maisha Magic East
64
6
K24
63.4
7
TV 47
62.5
8
SuperSport
61
9
KTN Information*
60.7
10
Akili Youngsters
60.2
*KTN Information has since been merged with KTN.
TV Viewership by Dayparts
Early Morning (6:00 AM – 9:00 AM): Citizen TV and NTV dominate morning information and discuss present programming, with a gentle viewers tuning in for breakfast bulletins and present affairs discussions.
Mid-Morning (9:00 AM – 12:00 PM): Whereas Citizen continues to guide this time block, Maisha Magic East and Inooro TV see elevated viewership, significantly for native cleaning soap operas and way of life reveals.
Afternoon (12:00 PM – 7:00 PM): Akili Youngsters, KTN, and Supersport acquire traction as kids take cost of the distant controls and get residence from college, in addition to leisure packages and sports activities segments.
Prime-Time (7:00 PM – 9:30 PM): The height of TV consumption in Kenya, dominated by Citizen TV, NTV, and KTN. Citizen TV peaks at 27.56 million viewers at 7:00 PM, whereas NTV attracts 17.47 million viewers on the identical hour.
Late Evening (9:30 PM – Midnight): Viewership drops considerably post-prime time, excluding SuperSport as soccer lovers watch late-night fixtures.
Weekend and Particular Programming Developments
SuperSport experiences the most important weekend development, benefiting from soccer and different sports activities protection.
Akili Youngsters TV additionally experiences a big soar with their household and youngsters’ programming.
Native drama sequence on Maisha Magic East and Inooro TV maintain a robust weekend following.
Weekend information bulletins stay essential viewers drivers for Citizen TV and NTV.
High Radio Stations in Kenya
Regardless of the onslaught by social media and podcasts, radio continues to function a major data and leisure platform in Kenya, reaching a large viewers throughout city and rural areas. Probably the most listened-to stations on the nationwide stage in 2024 have been:
Rank
Stations
Attain %
1
Radio Citizen
72.4
2
Radio Jambo
68.6
3
Radio Maisha
68.1
4
Milele FM
64.2
5
Traditional 105
63.7
6
Radio Taifa
61
7
Kiss FM
59.6
8
KBC English Service
58.8
9
NRG Radio
36.9
10
Kameme FM
34
Breakfast reveals are the prime of radio, with the best radio listenership noticed at the moment block. Citizen Radio, Traditional 105, Radio Jambo, and Radio Maisha appeal to the best listenership, pushed by their way of life and political morning discuss reveals.
Regional Vernacular Radio Leaders
Regardless of the dominance of nationwide giants, vernacular radio stations held important affect of their respective areas. In Central Kenya, Kameme FM and Inooro led the market. Kaya and Msenangu have been the highest vernacular stations within the Coast area, whereas Ramogi and Mayienga have been common within the Lake Area. In Decrease Japanese, Musyi and Mbaitu dominated, and within the Rift Valley, Chamgei and Emoo led the airwaves. Egesa and Minto have been outstanding in South Nyanza. Western Kenya was extra fragmented, with the highest vernacular stations Ingo, Mulembe, and West Kenya being seventh, eighth, and ninth, respectively, in a area dominated by nationwide Swahili stations. Equally in Nairobi, being cosmopolitan, vernacular stations recorded much less share, with Kameme FM the one vernacular station within the High 10 (ninth).
Area
High Vernacular Station
Market Share (%)
Central
Kameme FM
16.4%
Coast
Kaya FM
7.3%
Lake
Ramogi FM
22.8%
Decrease Japanese
Musyi FM
10.2%
Nairobi
Kameme FM
5.1%
Rift
Chamgei FM
8.1%
South Nyanza
Egesa FM
20.6%
Western
Ingo FM
4.1%
Higher Japanese
Meru FM
8.2%
General, Radio Citizen was the main station within the Coast, Decrease Japanese, Higher Japanese, Western, and Rift areas. Traditional 105 led in Nairobi, Kiss FM within the Lake area, and Egesa FM in South Nyanza.
GeoPoll Viewers Measurement
GeoPoll offers real-time, data-driven insights into media consumption patterns in Kenya and the world over. Whether or not you want each day viewers measurement, on-demand media analytics, or a personalized report protecting a particular time interval, GeoPoll Viewers Measurement affords the instruments that will help you make knowledgeable selections for media promoting or programming.
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