Do Zillow’s Top 10 Housing Markets Work For Airbnbs?

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In This Article

Yearly, Zillow releases its checklist of the high U.S. housing markets for 2025 primarily based on projected dwelling worth progress, job traits, and purchaser competitors. For conventional actual property traders, these cities may seem to be gold mines. However for short-term rental (STR) traders, the questions are totally totally different:

Are STRs authorized and sustainable in these cities?

Will demand maintain robust regardless of regulation dangers?

Are you able to really generate constructive money circulate, or will dwelling costs eat your earnings?

A lot of Zillow’s picks aren’t trip rental scorching spots—they’re rising, high-demand residential markets the place laws, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?

How Zillow Selected These Markets

Zillow’s 2025 hottest markets have been ranked primarily based on:

House worth progress: Projected appreciation for 2025

Proprietor-occupied family progress: Extra everlasting residents shifting in

Job progress vs. new development: Demand for housing outpacing new builds

Pace of dwelling gross sales: Markets the place houses promote the quickest

These components sign robust dwelling appreciation and purchaser demand, which is superb for home flippers or long-term landlords.

Nonetheless, STRs’ success depends on totally various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use information from AirDNA and Zillow (information from March 13, 2025) to develop our rating system and examine it to different markets.

I discuss with a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation data and offers my overview of how strict its laws could also be in contrast to these of different markets.

Gentle = STR-friendly: A easy allow is the very best regulation.

Reasonable = Proceed with warning: You are able to do STRs, however it turns into harder with cap limits, permits, and restrictions, and it may swap at any second.

Heavy = Sturdy opposition to STRs: Increased charges and extra necessities to be allowed to function.

With out any additional ado, right here’s a breakdown of Zillow’s high 10 markets and their viability as STRs.

Buffalo, NY

Market efficiency metrics:

AirDNA rating: 41/100 (Low)

Annual income (AR): $29,500 (+11% YOY)

Common every day price (ADR): $186.5

Occupancy price: 51%

RevPAR: $99 (+10% YOY)

Energetic listings: 1,273 (+5% YOY)

Zillow median dwelling worth: $224,133 (+5.5% YOY)

Yield: 14.3%

Regulation overview: Reasonable

Execs:

Potential fallback plan: Might work as a long-term rental if STR fails.

Vacationer demand: Proximity to Niagara Falls offers some demand.

Affordability: House costs are affordable, with a strong yield of 14.3%.

Cons:

Seasonality: Possible impacted by colder months, decreasing occupancy.

Regulatory hurdles: Allow necessities and registration add friction for traders.

Booming market: As certainly one of Zillow’s high markets, competitors is rising.

Closing verdict: C+

Buffalo presents reasonable STR potential on account of its affordable dwelling costs and yield, however regulatory constraints and seasonality dangers maintain it again. It could work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or faculty renters.

Indianapolis, IN

Market efficiency metrics:

AirDNA market rating: 83/100 (Good)

Annual income (AR): $28.7K (+12% YOY)

Occupancy price: 48% (+1% YOY)

Common every day price (ADR): $200.57 (+11% YOY)

RevPAR: $98.58 (+13% YOY)

Energetic listings: 4,026 (+22% YOY)

Zillow median dwelling worth: $222,887 (+3.6% YOY)

Regulation overview: Excessive

Execs:

Excessive investability AirDNA rating (77): Sturdy market fundamentals for actual property funding. This metric compares the price of houses utilizing Zillow dwelling worth information to the typical revenue of full-time short-term leases on Airbnb and Vrbo.

Income progress (92): One of many highest-growing income markets. We calculate this by wanting on the change in year-over-year RevPAR for properties that acquired bookings in each intervals.

ADR enhance (+11% YOY): Each day charges are rising, suggesting extra substantial host pricing energy.

Cons:

Oversaturation threat: Listings grew 22% YOY, which means competitors may outpace demand.

Tourism drawbacks: No standout vacationer points of interest that drive year-round demand until you’re a race automotive fanatic.

Closing verdict: C-

Indianapolis has robust funding fundamentals and income progress, however robust itemizing progress and weak tourism enchantment make STRs a high-risk play. The market may grow to be oversaturated, making occupancy and pricing unstable. This market is greatest suited to mid-term leases (MTRs) focusing on touring professionals, sports activities occasions, and conventions.

Windfall, RI

Market efficiency metrics:

AirDNA market rating: 21/100 (Weak)

Annual income (AR): $47.4K (+5% YOY)

Occupancy price: 59%

Common every day price (ADR): $314.50 (-1% YOY)

RevPAR: $189.69 (+3% YOY)

Energetic listings: 2,016 (+4% YOY)

Zillow median dwelling worth: $403,947 (+6.3% YOY)

Regulation overview: Excessive restrictions and zoning limitations

Regulation overview: Reasonable to excessive

Execs:

Excessive income potential: One of many highest ADRs on this rating ($314.50) and strong annual income ($47.4K).

Rising rental demand: Occupancy charges are increased than many different cities on this checklist.

Cons:

Excessive dwelling costs: The median dwelling worth of $403K makes producing robust STR money circulate tough.

Regulatory limitations: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.

Seasonality and competitors: Demand fluctuates exterior of summer season and tutorial seasons, making year-round bookings inconsistent.

Closing verdict: D+

Windfall gives robust income potential for the best property sort, however the excessive value of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Buyers would want a waterfront or luxurious itemizing in a primary location to make STRs viable right here. For many, the limitations to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) focusing on faculty college students, professors, or company vacationers could also be a greater possibility on this space.

Hartford, CT

Market efficiency metrics:

AirDNA market rating: 90/100 (Sturdy)

Annual income (AR): $26.5K (+10% YOY)

Occupancy price: 55% (+6% YOY)

Common every day price (ADR): $166.64 (+3% YOY)

RevPAR: $93.76 (+9% YOY)

Energetic listings: 939 (+17% YOY)

Zillow median dwelling worth: $179,170 (+8.2% YOY)

Yield: 14.7% (Good)

Regulation overview: Excessive

Execs:

Excessive AirDNA market rating (90): Signifies robust demand, income progress, and funding potential.

Low dwelling costs: In comparison with different STR markets, resulting in strong money circulate potential.

Annual income: For a low-cost market, it checks out, and the 14.7% yield is a robust return on funding.

Cons:

Listings enhance: At 17% 12 months over 12 months, this might sign oversaturation within the close to future.

Regulatory tightening: STRs will grow to be costlier, particularly with licensing charges, zoning permits, and insurance coverage necessities.

Closing Verdict: C+

Hartford gives respectable STR money circulate, robust appreciation potential, and a rising rental market, however incoming laws may make it extra pricey and difficult to function legally. Buyers have to be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns.

Given the rising competitors and the potential for extra restrictions, traders ought to rigorously weigh long-term STR viability earlier than getting into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra secure possibility on this market.

Philadelphia, PA

Market efficiency metrics:

AirDNA market rating: 70/100 (Reasonable)

Annual income (AR): $28.6K (+15% YOY)

Occupancy price: 54% (+6% YOY)

Common every day price (ADR): $172.70 (+9% YOY)

RevPAR: $95.29 (+16% YOY)

Energetic listings: 6,747 (+3% YOY)

Zillow median dwelling worth: $218,590 (+3.9% YOY)

Yield: 13.2% (Respectable)

Regulation overview: Reasonable to excessive

Execs:

Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and important occasions.

Sturdy income progress: Annual income is up 15% yearly, and RevPAR is growing by 16%.

Cons:

6,747 lively listings: Up 3% YOY, making it tougher for brand new hosts to face out.

Difficult allow course of: A number of licenses and zoning approvals.

Closing Verdict: C+

Philadelphia’s short-term rental market gives robust income potential however comes with heavy competitors, strict laws, and tax burdens. Distinctive, high-end, and experience-driven properties have the very best probability of success, whereas common listings wrestle to face out.

Buyers taking a look at Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of laws add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.

St. Louis, MO

Market efficiency metrics:

AirDNA market rating: 71/100 (Reasonable)

Annual income (AR): $29K (+7% YOY)

Occupancy price: 54% (+5% YOY)

Common every day price (ADR): $176.81 (+2% YOY)

RevPAR: $98.10 (+7% YOY)

Energetic listings: 3,325 (-9% YOY)

Zillow median dwelling worth: $173,661 (+2.4% YOY)

Yield: 16.8% (Among the finest)

Regulation overview: Reasonable

Execs:

Excessive STR yields: These are at 16.8%, because of inexpensive dwelling costs and substantial rental revenue.

Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new laws take impact.

Cons:

New laws: Might sluggish STR funding, notably for non-owner-occupied properties.

Two-night minimal keep requirement: This might restrict flexibility and scale back bookings from one-night enterprise vacationers in some areas.

Closing Verdict: B-

St. Louis has been a top-tier money circulate marketplace for STR traders, with low dwelling costs, excessive rental yields, and regular demand. Nonetheless, new laws may make it tougher for traders to enter and function profitably in the long term.

St. Louis stays among the best markets for STR money circulate. Nonetheless, traders ought to intently watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines may nonetheless see robust returns, however non-owner-occupied STRs will face growing restrictions.

Charlotte, NC

Market efficiency metrics:

AirDNA market rating: 92/100 (Sturdy)

Annual income (AR): $32.1K (+14% YOY)

Occupancy price: 55% (+10% YOY)

Common every day price (ADR): $195.07 (+5% YOY)

RevPAR: $109.82 (+15% YOY)

Energetic listings: 4,625 (+2% YOY)

Zillow median dwelling worth: $393,531 (+0.9% YOY)

Yield: 8% (Low)

Regulation overview: Reasonable to excessive

Execs:

Excessive income progress: Annual income is up 14% YoY, and RevPAR is rising by 15%.

Occupancy price: Rising, suggesting robust demand.

Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.

Cons:

House costs: Producing robust STR money circulate is difficult.

Low yield (8%): Buyers might wrestle to interrupt even, particularly with mortgage prices.

Closing Verdict: B-

Charlotte gives rising STR income progress and powerful demand, however excessive dwelling costs and low yield make it tough for many traders to realize robust money circulate. The market favors luxurious, high-end STRs with distinctive facilities, whereas normal listings might wrestle with profitability.

For traders contemplating Charlotte, make sure you think about taxes, zoning restrictions, and residential costs earlier than getting into the market. Mid-term leases (MTRs) focusing on enterprise professionals, medical vacationers, and company relocations might present a extra secure different on this rising metropolis.

Kansas Metropolis, MO

Market efficiency metrics:

AirDNA market rating: 98/100 (Wonderful)

Annual income (AR): $35.9K (+20% YOY)

Occupancy price: 57% (+9% YOY)

Common every day price (ADR): $206.41 (+11% YOY)

RevPAR: $120.25 (+20% YOY)

Energetic listings: 2,668 (-5% YOY)

Zillow median dwelling worth: $236,159 (+3.1% YOY)

Yield: 15.3% (Sturdy)

Regulation overview: Reasonable

Execs:

Excessive income potential: Annual income is up 20% 12 months over 12 months, and RevPAR can be growing 20%—one of many strongest progress charges on this checklist.

Demand growing: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.

Constant tourism: Sturdy native sports activities, music, and meals scene.

Cons:

Kansas Metropolis is growing STR oversight, and laws might tighten additional.

Zoning legal guidelines: Notably in residential areas with STR limitations.

Closing Verdict: B

Kansas Metropolis stays one of many strongest STR markets on this checklist. It’s inexpensive, has excessive income potential, and has a robust yield. The mixture of rising occupancy, robust income progress, and declining lively listings makes it a gorgeous funding alternative.

Nonetheless, potential regulatory shifts and growing metropolis oversight imply traders should keep knowledgeable and guarantee compliance to keep away from pricey fines or shutdowns. Those that safe the best property in a positive zoning space may see substantial long-term success, however new traders ought to rigorously consider neighborhood laws earlier than shopping for.

Richmond, VA

Market efficiency metrics:

AirDNA market rating: 89/100 (Sturdy)

Annual income (AR): $29.3K (+9% YOY)

Occupancy price: 57% (+5% YOY)

Common every day price (ADR): $173.70 (+3% YOY)

RevPAR: $100.32 (+8% YOY)

Energetic listings: 1,579 (+7% YOY)

Zillow median dwelling worth: $355,189 (+3.8% YOY)

Yield: 8% (Low)

Regulation overview: Reasonable

Execs:

Sturdy STR demand: Excessive occupancy (57%) and rising income (+9% YOY).

Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.

Cons

House costs: Limiting money circulate potential and making it tough to realize robust ROI.

Low yield (8%): Most traders will wrestle to realize robust short-term returns.

Strict owner-occupied guidelines: In residential zones, it’s robust for full-time traders to function STRs.

Closing Verdict: C+

Richmond gives robust rental demand, secure occupancy, and rising income, however low money circulate, strict zoning legal guidelines, and excessive allow prices make STR investing tough.

STRs solely make sense for owner-occupied hosts or traders focusing on nonresidential zones, the place there may be extra flexibility. As a result of zoning restrictions on multifamily buildings, Richmond is a tricky market to develop in for these seeking to scale STRs.

Total, Richmond is best suited to mid-term leases (MTRs) focusing on enterprise vacationers, college students, and distant employees quite than short-term trip leases. Buyers ought to rigorously consider compliance prices earlier than getting into this market.

Salt Lake Metropolis, UT

Market efficiency metrics:

AirDNA market rating: 31/100 (Weak)

Annual income (AR): $36K (+3% YOY)

Occupancy price: 61% (+1% YOY)

Common every day price (ADR): $205.03 (+1% YOY)

RevPAR: $119.57 (+2% YOY)

Energetic listings: 4,740 (+4% YOY)

Zillow median dwelling worth: $559,027 (+2.7% YOY)

Yield: 6% (Low)

Regulation overview: Excessive

Execs:

Sturdy occupancy price (61%): Demand exists, notably from out of doors tourism and ski season guests.

ADR is excessive: Serving to increase general income potential.

Cons:

House costs: A median worth of $559,027 makes it tough to realize constructive money circulate.

STRs are solely allowed in business and mixed-use zones, considerably limiting accessible stock for STR traders.

Closing Verdict: D+

Salt Lake Metropolis’s short-term rental market is among the riskiest on this checklist on account of zoning restrictions, excessive dwelling costs, and the looming menace of a statewide ban on STRs. Whereas occupancy charges and every day income are respectable, limitations to entry are steep, and authorized dangers may make STR investments unsustainable in the long term.

Closing Rating of Zillow’s STR Markets for 2025

Kansas Metropolis, MO: B

St. Louis, MO: B-

Charlotte, NC: B-

Buffalo, NY: C+

Philadelphia, PA: C+

Hartford, CT: C+

Richmond, VA: C+

Indianapolis, IN: C-

Windfall, RI: D+

Salt Lake Metropolis, UT: D+

Ought to You Spend money on These STR Markets?

For those who’re new to STRs, I don’t suggest investing in any of those cities until:

You absolutely perceive native STR laws and may navigate permits.

You purchase an unrestricted property that isn’t prone to future bans.

You understand the market nicely and have a backup LTR plan.

I all the time want correct trip rental locations over cities like these. However if you need an exit technique, excessive LTR demand and appreciation will be robust outs.

Closing Ideas

Laws matter greater than income potential. STR-friendly trip cities are likely to beat oversaturated metro markets. Select correctly.

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