A yr in the past, Germany legalized leisure hashish, residence grows and the formation of nonprofit marijuana golf equipment, the place members can entry adult-use merchandise.
Whereas shoppers and business advocates world wide celebrated the brand new legislation, which additionally eliminated hashish from the nation’s narcotics listing, Germany’s booming medical market has been the early benefactor of reform.
The advantages to the medical hashish market have been considerably anticipated, in response to a number of market insiders and German executives who spoke with MJBizDaily within the weeks and months main as much as the landmark laws.
Nevertheless, the market’s explosive development in medical hashish sufferers, product choice and demand has far exceeded expectations.
“The partial legalization in April 2024 marked a pivotal shift for hashish in Germany,” Albert Schwarzmeier, managing associate of Enua Pharma GmbH, informed MJBizDaily, referencing the April 1 enactment of the legislation authorized Feb. 23 by Germany’s chief legislative physique.
In some methods, it additionally ushered in a brand new period for the Cologne-based hashish product provider as nicely.
Enua, which bought greater than 1.5 tons of medical hashish in Germany in March alone, is driving the inexperienced wave and expects to double income this yr, Schwarzmeier mentioned.
The corporate can also be planning to:
Add two manufacturers below its portfolio.
Proceed increasing its pharmacy community.
Present extra affected person entry by way of telemedicine.
“Our strategic give attention to tailor-made product improvement and digitalized pharmacy assist has confirmed spot on, positioning us as a market chief in each high quality and scale,” Schwarzmeier informed MJBizDaily by way of e-mail in a wide-ranging interview about Germany’s evolving medical and adult-use markets, enterprise alternatives and market expectations.
How has the coverage rollout been previously yr? Any surprises or unexpected challenges?
Initially framed as a transfer in the direction of decriminalization and private use, (the legislation) unexpectedly triggered an enormous surge in demand for medical hashish.
Sufferers more and more turned to authorized, pharmacy-distributed merchandise, as medical hashish costs in pharmacies are 30% decrease than on the black market whereas providing the identical or perhaps a higher high quality.
This dynamic pushed the medical hashish market previous a 0.5 billion euros (roughly $539.8 million) in 2024, with additional development to 0.8 billion euros projected for 2025.
For (Enua), the principle problem was managing this rising demand whereas educating sufferers and docs learn how to navigate across the new regulated medical entry.
How have market alternatives expanded in Germany for Enua since adult-use legalization?
Enua has capitalized on market momentum with distinctive, worthwhile development in 2024, greater than tripling income to succeed in a 50 million euro annual run charge.
We now maintain over 10% market share, solidifying our place amongst Germany’s high three unbiased medical hashish firms.
Our pharmacy community has expanded to over 1,050 companions nationwide, and we considerably broadened our product portfolio from 7 to 31 hashish varieties.
This sturdy market presence additionally unlocked worldwide alternatives, together with eight cultivation partnerships in Canada.
In March 2025 alone, we bought over 1.5 tons of medical hashish to our sufferers, producing greater than 6 million euros in income.
Partial legalization has bolstered consciousness, firmly positioning (Enua) as a trusted, data-driven medical model centered on affected person wants.
Has product provide been a problem within the early going, given the small variety of home hashish producers?
Provide challenges have traditionally formed the market, however (Enua) was ready.
Whereas imports nonetheless dominate the panorama, we’ve established a strong sourcing community with long-term partnerships, primarily in Canada, complemented by new companions from Portugal.
This strategic setup enabled us to seamlessly meet the surge in affected person demand following legalization.
We’re assured transferring into 2025, however realistically, home cultivation will stay a minor issue within the provide chain for the foreseeable future.
Our focus stays on sustaining constant high quality and dependable availability by our worldwide community.
Do you assume Germany’s medical marijuana mannequin and adult-use pilot packages will function a template for different European nations?
Completely. Germany is ready to turn into the function mannequin for medical hashish in Europe.
Different EU international locations are watching intently – not simply to see how pilot areas and social golf equipment unfold, however particularly how the medical mannequin continues to ship secure, high-quality remedy by pharmacies and medical health insurance.
The core power of the German mannequin lies in its balanced method: Sufferers can entry hashish by way of prescription, both paying out of pocket or, in lots of instances, coated by insurance coverage.
This mix of accessibility and high quality assurance is crucial to constructing fairness and public belief.
As Germany leads the best way, we count on different European nations to observe its path.
How has the market advanced previously 12 months?
Germany’s hashish market has quickly professionalized and matured.
Affected person numbers grew by issue of three, doctor engagement intensified, and pharmacy networks expanded considerably – clear proof of rising demand for medical-grade hashish.
In 2024 alone, 70 tons of medical hashish have been imported, in response to the German Federal Institute for Medication and Medical Units (BfArM).
We count on the German market to exceed 120 tons of medical hashish bought in 2025.
From each an financial and a affected person perspective, it was a breakthrough yr: The business has turn into a significant contributor to the nationwide well being care sector.
For (Enua), this evolution translated into file development in gross sales quantity and fast product portfolio enlargement.
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We’re monitoring the scenario intently however stay assured.
Medical hashish has established itself as an integral a part of Germany’s well being care system, with sturdy assist from sufferers, medical professionals, and insurers alike.
Whereas the adult-use coverage within the leisure market might face changes below conservative management, we’re satisfied that the medical framework is right here to remain.
What’s your expectation for the German hashish market over the following yr?
Affected person numbers will preserve rising, pushed by rising acceptance from well being care professionals and insurers, in addition to a continued shift from the black market to the authorized medical market.
For (Enua), this interprets into a robust development trajectory.
We’re investing closely in our quick medical hashish platform, which is designed to be extremely versatile and conscious of shifts in affected person demand.
This interview has been edited for size and readability.
Chris Casacchia may be reached at chris.casacchia@mjbizdaily.com.
