Thredd, a London-based international funds processor, has introduced the appointment of Simeon Lando as Chief Advertising and marketing Officer (CMO) to assist its worldwide growth and enterprise development.
Lando brings over 25 years of expertise in B2B advertising and marketing, having held management roles at Form3, Finastra, Oracle, PayPal, and Barclaycard.
His experience in enterprise expertise and funds advertising and marketing will contribute to Thredd’s international technique.
Jim McCarthy, CEO of Thredd, acknowledged:
“We’ve got strengthened Thredd’s place for its subsequent development part by bringing in a gifted new chief. I’m happy to welcome Simeon as our Chief Advertising and marketing Officer. His in depth expertise in constructing B2B enterprise manufacturers, mixed along with his dedication to growing client-focused advertising and marketing groups, aligns completely with Thredd’s mission to ship client-centric fee options.”
Lando’s profession spans over 20 years, marked by a confirmed monitor document of driving demand era, scaling advertising and marketing operations, and delivering strategic initiatives globally.
Lando commented on his new function:
“I’m delighted to be becoming a member of Thredd at this thrilling stage of our development. I look ahead to working with our gifted advertising and marketing crew as we ship on our imaginative and prescient to empower the world’s most bold fintech, manufacturers and banks to form the way forward for funds.”
Thredd has seen transaction volumes rise by roughly 20% from 2023 to 2024, alongside new shopper acquisitions throughout digital banking, international wallets, and B2B funds.
The corporate processes billions of transactions yearly for over 100 purchasers in 44 international locations.
Featured picture credit score: edited from freepik
