What companies say about impact of Trump MAGA policies

Throughout Mettler-Toledo‘s earnings name Feb. 7, executives discovered themselves fielding a barrage of questions on one key subject: tariffs.

The Ohio-based maker of business scales and laboratory tools had already opened the decision by breaking down the anticipated impression from President Donald Trump’s still-evolving commerce coverage. However when the occasion moved to the question-and-answer portion, the inquiries from analysts searching for additional element about potential tariffs turned fixed.

“Uncertainty stays throughout lots of our core markets and the worldwide economic system,” Chief Monetary Officer Shawn Vadala mentioned on the decision. “Geopolitical tensions stay elevated, and embrace the potential for brand new tariffs that we now have not factored into our steerage.”

Mettler-Toledo’s expertise wasn’t distinctive. America’s largest corporations are being inundated with queries about how or whether or not Trump’s salvo of guarantees on points starting from worldwide commerce to immigration and variety will alter companies.

A CNBC evaluation of the earnings calls of S&P 500-listed corporations starting in 2012 reveals a number of core themes tied to Trump’s insurance policies are popping up at an growing clip. Take “tariff.” Simply weeks into 2025, the frequency of the phrase and its variations on earnings calls hit its highest degree since 2020 — the final full yr of Trump’s first time period.

On high of that, new acronyms and phrases, akin to “Gulf of America” and “DOGE,” have discovered their approach into these conferences because the enterprise neighborhood assesses what Trump’s return to energy means for them.

Curiously, Trump himself wasn’t racking up mentions on these calls. Many makes use of of the phrase “trump” in transcripts reviewed by CNBC referred to the verb, fairly than the president.

Nonetheless, a evaluation of name transcripts reveals how key phrases tied to Trump’s insurance policies have shortly turn out to be commonplace. With the primary earnings season of 2025 greater than 75% full, the feedback provide an early glimpse into how these corporations view the brand new administration.

Some of the talked-about insurance policies has been Trump’s tariff plans. The president briefly carried out — after which postponed — 25% taxes on imports to the U.S. from Mexico and Canada. He additionally individually slapped a ten% levy on China and imposed aluminum and metal tariffs. Then, on Thursday, he mentioned a plan to impose retaliatory tariffs on different buying and selling companions on a country-by-country foundation.

Given the uncertainty, it is no shock tariffs are a scorching subject. The subject has come up on greater than 190 calls held by S&P 500 corporations in 2025, placing it on monitor to see the very best share in half a decade.

The frequency picked up late final yr as Trump’s return to the White Home turned clear. About half the calls in 2024 that talked about types of the phrase came about within the fourth quarter, based on a CNBC evaluation of knowledge from FactSet, a market analysis service.

“Finding out tariffs has been on the high of the listing of issues that we have been doing,” Marathon Petroleum CEO Maryann Mannen mentioned on the vitality firm’s Feb. 4 earnings name.

A number of corporations mentioned they weren’t factoring potential impacts from these levies into their steerage, citing uncertainty about what orders will really be put in movement. Others simply aren’t certain: At Martin Marietta Supplies, CFO James Nickolas mentioned the provider’s income may both profit or take successful from tariffs relying on what type in the end takes impact.

Whereas Generac did not calculate how these import taxes may have an effect on future efficiency, based on CEO Aaron Jagdfeld, he mentioned the generator maker is able to mitigate the monetary hit by lowering prices elsewhere and elevating its costs. Camden Property Belief CEO Richard Campo mentioned an organization evaluation reveals proposed tariffs would push up prices for supplies from Canada and Mexico akin to lumber and electrical containers. These feedback provide assist to the concept that Trump’s tariffs could drive up client costs and fan inflation.

Zebra Applied sciences CFO Nathan Winters mentioned worth will increase may assist mitigate revenue strain. Auto elements maker BorgWarner, in the meantime, anticipates one other yr of declining demand in sure markets, which CFO Craig Aaron attributed partly to potential headwinds from these levies.

Cisco‘s R. Scott Herren agreed with different executives on the shortage of readability, describing the tariff state of affairs as “dynamic” on the networking tools maker’s earnings name Wednesday. Nonetheless, the CFO mentioned the corporate has deliberate for some variation of Trump’s tariff proposals to take impact and is anticipating prices to extend in consequence.

“We have game-planned out a number of situations and steps we may take relying on what really goes into impact,” he mentioned.

The subject of immigration, in the meantime, has already come up on the very best share of calls since 2017.

Trump has promised mass deportations of undocumented immigrants throughout his second time period in workplace. Cracking down on immigration has been a core part of Trump’s political messaging since he ran for his first time period, partly to “construct the wall” between the U.S. and Mexico. Critics assert that his plans would shock the labor market and will lead to larger inflation.

Immigration mentions are likely to tick up in the course of the first yr of a brand new administration, CNBC knowledge reveals. However 2025 has surpassed the primary years of former President Joe Biden’s time period and of former President Barack Obama’s second time period, underscoring Trump’s position in elevating the difficulty inside U.S. companies.

Some corporations grouped immigration with tariffs as drivers of broader unpredictability inside the economic system. Nicholas Pinchuk, CEO of toolmaker Snap-On, described anecdotes of sturdy demand for restore providers from its purchasers however mentioned they had been nonetheless confused by crimson flags within the financial backdrop.

“It is clear the techs are in place. However that does not make them proof against the macro uncertainty round them: ongoing wars, immigration disputes, lingering inflation,” Pinchuk mentioned. “Though the election is within the rear mirror and the brand new staff could also be extra centered on enterprise growth, there is a speedy fireplace of latest initiatives. … It is laborious to not be unsure about what’s up.”

Companies in quite a lot of sectors took questions on what adjustments within the composition of America’s inhabitants would imply. AT&T, Verizon and T-Cellular all fielded questions on whether or not a slowdown in immigration would damage demand for sure telephone plans. Michael Manelis, operations chief at house supervisor Fairness Residential, mentioned in response to an immigration-related inquiry that the corporate hasn’t seen any upticks in lease breaks from tenants being deported.

Within the Southern California market, Hamid Moghadam, CEO of actual property developer Prologis, mentioned deportations can lower the pool of employees and, in flip, drive up employment prices within the area. That may exacerbate pricing pressures already anticipated because the Los Angeles neighborhood rebuilds within the wake of the January wildfires.

Different companies insisted deportations would not create labor shortages for his or her operations as a result of all of their employees are legally licensed. One such firm, hen producer Tyson Meals, mentioned its factories have not been visited by U.S. Immigration and Customs Enforcement or seen any declines in employee attendance.

“We’re assured that we’ll be capable to proceed to efficiently run our enterprise,” CEO Donnie King mentioned on Feb. 3.

Subjects that gained newfound relevance with Trump’s return to workplace have additionally already began rising.

DOGE — the acronym for the brand new advisory group referred to as the Division of Authorities Effectivity, led by Tesla CEO Elon Musk — has been talked about on greater than 15 calls, as of Friday morning. DOGE has put Wall Road on alert as buyers surprise if contracts between public corporations and federal companies could possibly be on the chopping block with Musk’s staff slashing spending.

Throughout a go to to the Oval Workplace on Feb. 11, Musk ripped Iron Mountain‘s mine that shops authorities retirement information for example of inefficiency. However CEO Invoice Meaney mentioned in the course of the firm’s earnings name that the push for streamlining can really profit different elements of its enterprise.

“As the federal government continues to drive to be extra environment friendly, we see this as a continued alternative for the corporate,” Meaney mentioned.

Executives at Palantir, the defensive expertise firm that was a high performer inside the S&P 500 in 2024, are equally hopeful. Chief Expertise Officer Shyam Sankar described Palantir’s work with the federal government as “operational” and “beneficial” and mentioned he’s hopeful that DOGE engineers will likely be “in a position to see that for a change.”

“I feel DOGE goes to convey meritocracy and transparency to authorities, and that is precisely what our business enterprise is,” Sankar mentioned in the course of the firm’s Feb. 3 name. “The business market is meritocratic and clear, and also you see the outcomes that we now have in that kind of atmosphere. And that is the premise of our optimism round this.”

He famous some considerations amongst different authorities software program suppliers, and known as these agreements “sacred cows of the deep state” in the course of the name.

Elsewhere, the so-called Gulf of America has been a degree of divergence after Trump’s govt order renaming what has lengthy been referred to as the Gulf of Mexico. Chevron used the moniker Gulf of America repeatedly in its earnings launch and on its name with analysts in late January. However Exxon Mobil, which held its earnings name the identical day, opted as a substitute to discuss with the physique of water because the Gulf of Mexico.