England males’s soccer captain Harry Kane has invested in London-based premium ticketing platform Seat Distinctive, as a part of a wider spherical that values it at over £100m.
Based in 2019, Seat Distinctive sells premium tickets and hospitality packages to sports activities, music and leisure occasions. The corporate’s providing has confirmed well-liked, with gross sales doubling yearly and surpassing £55m within the final monetary yr.
Bayern Munich striker Kane says: “I understand how a lot it means for followers to have these unbelievable experiences. Seat Distinctive is altering how folks entry these moments by creating higher entry to premium experiences.”
Seat Distinctive prospects should buy tickets straight via its web site or through accomplice organisations, which embrace sports activities golf equipment, stadiums and arenas predominantly primarily based in England, and Formulation 1 race circuits within the Center East, to realize entry to experiences often reserved for company shoppers and field holders.
Different high-profile athletes — together with Olympic heptathlete Dame Jessica Ennis-Hill and English cricketer Ben Stokes — joined Kane in backing the startup this spherical, based on Dealroom.
They’ll sit on the cap desk with ex-footballer John Terry’s VC agency, The Participant’s Fund, and former Sky Betting and Playing CEO Sir Richard Flint — who can be an advisor to Seat Distinctive’s board alongside former Rugby Union participant and coach Sir Clive Woodward.
The increase comes off the again off a busy few weeks for footballers trying to rating with investments. Manchester United’s Diogo Dalot invested over €1m in Bioniq, a startup growing personalised dietary dietary supplements, becoming a member of former membership and worldwide teammate Cristiano Ronaldo.
Sifted beforehand compiled a listing of footballer angels — together with Kylian Mbappé, Cesc Fàbregas and Zlatan Ibrahimović.
